More hybrids from Ford and GM?
Ford Motor Co. (NYSE: F) CEO Alan Mulally sees the future -- and it's full of hybrid vehicles. Well, at least that is what he stated this week while attending an auto repair competition. Mulally stated that "the hybrids we're looking at now are petrol and electricity. But over time, I can also see hybrids with diesel and electricity, and also hydrogen and electricity and petrol." Interesting words from Ford, even though it is one of the larger domestic proponents of hybrid automotive technology.
In fact, the head of General Motors Corp.'s (NYSE: GM) Cadillac division said Tuesday that the promotion of more hybrid technology in the powertrains of more vehicles makes sense as gas prices hover near $3 a gallon. Although that is quite obvious, the question that was probably on the minds of many as these two auto executives spoke about hybrids was: when will the market see new products? John Howell, the Cadillac exec, stated that "pretty much every program I am looking at going forward has got a hybrid as part of it." The 2009 Cadillac Escalade will most likely be the division's first hybrid vehicle.
Are GM and Ford behind the times? I would not go that far, but all the recent talk that automotive propulsion technology is heading towards many different hybrid options seems to have escaped the automakers even as competitors like Toyota and Honda have scurried ahead. Ford's Escape was the first hybrid SUV (with licensing help from Toyota). However, in terms of cars, the overseas competitors have a leg up, at least for now. Ford's recent withdrawal on its commitment to hybrid -- backing off a prior decision to produce 250,000 hybrid vehicles by 2010 -- shows that the automaker may not be ready to attack the market. Bad news for Ford, but good news for the competitors.
In fact, the head of General Motors Corp.'s (NYSE: GM) Cadillac division said Tuesday that the promotion of more hybrid technology in the powertrains of more vehicles makes sense as gas prices hover near $3 a gallon. Although that is quite obvious, the question that was probably on the minds of many as these two auto executives spoke about hybrids was: when will the market see new products? John Howell, the Cadillac exec, stated that "pretty much every program I am looking at going forward has got a hybrid as part of it." The 2009 Cadillac Escalade will most likely be the division's first hybrid vehicle.
Are GM and Ford behind the times? I would not go that far, but all the recent talk that automotive propulsion technology is heading towards many different hybrid options seems to have escaped the automakers even as competitors like Toyota and Honda have scurried ahead. Ford's Escape was the first hybrid SUV (with licensing help from Toyota). However, in terms of cars, the overseas competitors have a leg up, at least for now. Ford's recent withdrawal on its commitment to hybrid -- backing off a prior decision to produce 250,000 hybrid vehicles by 2010 -- shows that the automaker may not be ready to attack the market. Bad news for Ford, but good news for the competitors.











Reader Comments (Page 1 of 1)
6-27-2007 @ 3:05PM
iynaroc said...
It might might be good and more balanced article if the writer indicated how many hybrid nameplates does each competitor have (Toyota, GM, Ford, Chrysler) and also how many new hybrid vehicles each has introduced in the last 1 or 2 years and is poised to introduce in the 1 year. This will help each reader make his/her decision as to which manufacturer is the most aggressive in introducing hybrid vehicles rather your own opinion. Be more informed, so your writings/blogs will have some credibility.
6-28-2007 @ 11:16AM
jpdr1100 said...
OK, lets review who has what hybrids if you feel that will change things.
GM has a bunch of them. Feel free to list them if you must.
Ford has one. They badge it as both a Ford and a Mercury, but it's just one truck.
Chrysler has none.
Toyota of course has the best selling Prius, but also the hybrid Camry, Highlander, and RX400h that I can think of.
Honda has hybrids of both its best selling cars, Civic and Accord.
Nissan has a hybrid Altima.
Now what was your point?
6-28-2007 @ 12:23PM
j.c. said...
forget about hybrids. GM is a perfect example of the irrationality and moronic/devious nature of wall street. here is a company that slashed its dividend [which would have been the death knell for any other company], has no P/E because it has no profits, makes product that is about $20/hr more expensive than its foreign competitors and has lost major market share in this country....and its stock is selling at a higher price than GE. who the hell can figure that out! GM should be selling at no more than $10 per share. whatever moron analyst recommends this stock should be investigated for compos mentis. don't get caught in the down-draft by these idiots on wall st., like what happened in the .com blow-up.
7-01-2007 @ 4:44PM
JAMES said...
many consumers are skeptical of claims by large automakers and hy-bryd tech.,but we must be futurists and not be too criticial. All things take time, but the rewards will be great,in increased jobs, products and self- sufficent energy policy.
7-02-2007 @ 10:52AM
Hugh Junkin said...
I am a GM retiree (Oldsmobile). My position in 1979 was preparing the coming years Owner and Service manuals. This permitted me to observe the activities in our engineering departments. At that time there was a 1978 Cutlass hybrid on the floor. It was equipt with a small 2 cylinder diesel engine attached to an electrical generator. I was told it had one major problem, battery life. At that time the life span was about four years.
That was almost thirty years ago. Surly, there has been improvements in that time period. Are they good enough to satisfy the consumer?
It appears to me that GM is concentrating on large truck and bus systems. This certainly would reduce emmisions in large cities. We do not hear about this activity.