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Oprah enters the wild world of brick-and-mortar retail

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For those of you who just aren't sated by the daily one-hour program, the monthly magazine, occasional feature films and made-for-TV movies, and the radio content available at XM Satellite Radio (NASDAQ: XMSR), you'll be relieved to hear that a one-stop shop for all things Oprah is in the works.

Oprah Winfrey's privately held company, Harpo Inc., released a statement indicating that construction has started on a store carrying Oprah merchandise. The boutique will be located catty-corner from the Harpo Studios building in downtown Chicago and will be one story and 4,500 square feet. Many details, including an opening date, have yet to be worked out.

The queen of the entertainment world already sells some products through an online store. Oprah fans can pick up a $14 iPod cover with the Oprah logo, DVDs, and African apparel and artwork. The Chicago Sun-Times reports that these and other Oprah-related merchandise will also be available in the retail store. Know a co-worker or friend that's expecting? The $36 'O Baby' velour jogging suit could be the perfect gift.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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Last updated: November 27, 2009: 06:46 AM

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