Four reasons I'll never own an iPhone


I cannot recall any other product that has received as much positive press as Apple Inc.'s (NASDAQ: AAPL) iPhone. I have tremendous respect for Steve Jobs and his ability to create so many popular products. However, there are four reasons I will never own an iPhone:

  • I don't need all the functions it provides. The iPhone combines a telephone, personal organizer, music player, e-mail machine, web browser, photo storage and sharing, and other stuff into one device. I don't have a personal music player and I find the whole crackberry thing a bit rude -- particularly when people spend entire meetings playing chipmunk thumbs.
  • It's too expensive. From what I've read it starts at $500 and the monthly service plan can run $60 and above. It's just not worth it to me to have all these functions I don't need in one device.
  • I don't care what other people think about my personal communications device. Some people have spent a week waiting to impress their friends by being the first one to get their hands on this jewel. This does not mean anything to me.
  • I doubt it will work as well as my phone. I've read that when an iPhone user needs to switch between functions, the user must return to the top level menu. So if I happen to be browsing the web and decide I need to make a phone call, it will take me longer than if I just made the call from my phone. Furthermore, The New York Times (registration required) reports that the AT&T, Inc. (NYSE: T) service may not be that great.

I am not immune to the charms of the iPhone advertisements I've seen on TV. Nor can I ignore all the rave reviews I've read. So for those who can't wait to get your hands on an iPhone, I have good news. I won't be standing ahead of you in line.

Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned in this post.

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