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Starbucks setting a new trend by promoting movies for a cut of the action?

Posted Jun 29th 2007 2:01PM by Tom BarlowTom Barlow RSS Feed
Filed under: Deals, Competitive Strategy, Pfizer (PFE), Starbucks (SBUX), Marketing and Advertising, Yum Brands (YUM), Dow Jones and Co (DJ), Hilton Hotels (HLT)


Yesterday we learned that Starbucks (NASDAQ: SBUX) is taking another shot at the movie promotion business by pushing (for a cut of the action) the National Geographic movie "Arctic Tale." Starbuck's initial effort, last year's "Akeela and the Bee," had indifferent results.

While most of the big releases for 2007 already have commercial tie-ins, I thought about other companies that might make money by offering some targeted marketing. Perhaps

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