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What should eBay do now?

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You probably wouldn't believe just how much I think about eBay Inc. (NASDAQ: EBAY). You could say I'm obsessed with the company and you'd be right but it's more than just a fixation for me. It's as if eBay has taken up a part of my very being. I spend several hours a day thinking about ways to improve that company. People think I hate eBay because I express disdain for the current management profile over there. I don't hate eBay. I dislike the way it's being run, all the while maintaining that eBay is my baby.

There are some wild and outlandish things that I think eBay could do in pursuit of reestablishing its growth cycle. You see, like it or not, eBay is slowing down. Personally I'm not surprised by that but I think this stalling phase has come upon eBay much too early. Yes, eBay is stalling way too early ... early by a decade.

In my opinion, with a few notable exceptions, eBay top management is dull, slack-handed and lazy. eBay should be a blazing, blaring world renowned entity right now on the lips of every human being. Instead, what we have is a big dull cash register that is increasingly serving the interests of a shrinking pool of Internet retail elitist wannabes. eBay could do better. Please follow me here as I wildly pipe dream about my eBay baby.

By now, eBay should have been fielding a car on the NASCAR circuit for a couple of years already, with contests on the site for the chance to get your eBay store promoted on the car's rear quarter panel. It wouldn't matter if the car finished twentieth in the field every week. Every person active on eBay would be a piece of that car and every NASCAR race would be a piece of eBay. Just imagine the marketing opportunities.

What has eBay done in pursuit of product branding under its name? It has done next to nothing.

eBay should have already proposed a framework for national Internet sales tax collections and should be preparing to enable and administrate that. It's coming anyway folks, and someone is going to have to do it. Why wait for the job to fall to Google? (NASDAQ: GOOG)

eBay should have entered logistics long before now and should be operating three or four international transit centers at the Canadian border in concert with the United States postal system and U.S.Customs, among others.

eBay Motors should be spun off and run as a separate entity.

eBay needs to get back to basics and re-institute catering to the little guy, but that's just my opinion.

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Last updated: July 04, 2009: 01:52 PM

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