I'm just old enough to remember the Sears Catalog: A tome that arrived with great fanfare once or twice a year. From its pages, my mother would pick out all our school clothes for the year, plus any appliances she needed. I recall my father spending a great deal of time perusing the vaunted tool section. When it was time to buy any kind of large appliance, new washing machine, or new refrigerator, Sears was the obvious place to go. And everybody went. Sears was known for its quality, selection, and customer service. What happened?
Sears isn't about retail anymore, that's what happened.
I'm no fly on the wall. I can't opine about the back-room financial deals going down at Sears Holdings Corp. (NYSE: SHLD), formed when the venerable-but-aging Sears, Roebuck & Co. merged with troubled K-Mart in 2005. I can only speak from experience as a former Sears' customer who remembers back when the store was actually worth going to.
As a proud member of the backbone of the consumer economy (read: Moms buying for their families and households), I can only say that the last few times I visited Sears were eye-opening. And not in the good way. Hoping to cash in a gift card for some clothes for my kids, I found the place largely empty -- of sales people and customers. The dingy kids' section was in disarray -- clothes were on the floor, some literally in piles on top of tables. I could find nothing worth buying my son or daughter, not socks, not underwear, and certainly not jeans. I left with nothing, feeling certain I would have had better luck at a thrift store. Certainly the prices would be better.
A refrigerator purchase last year has been nothing short of a nightmare, since a small but integral plastic piece broke, prompting Sears to send over an entire new door, which the repairmen then installed wrong...
Suffice to say, this is one customer who will never shop Sears again. In today's top 100 list from the National Retail Federation's Stores magazine, Sears had, not surprisingly, slipped in ranking, falling well behind Wal-Mart Stores, Inc. (NYSE: WMT) and Target Corp. (NYSE: TGT). Target is the new Sears, if you ask me. It gets my business, and the patronage of every single mom I know, every one spending hundreds, if not thousands a year on clothes, shoes and household goods for their families.
Not that Sears cares what a bunch of moms think or do anyway. But that's really all the evidence you need to back up the claim that Sears isn't into retail anymore, isn't it?
"Sears is the one to watch," said Stores' Executive Editor Susan Rada, in an interview with MarketWatch. "It didn't fall dramatically, but I don't know what to expect from Sears anymore."
I do. But I can't write it in a family blog. Rather, let me end by saying I suspect Eddie Lambert, SHLD's chairman and an investor who owns some 42% of SHLD, is letting the retail part of the business die on the vine in lieu of turning the company into an investment vehicle. I'm not the only one to suspect this. The Washington Post thought so too, as it lays out in this article from March, 2007.
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Reader Comments (Page 3 of 3)
8-16-2007 @ 7:07PM
alberto gomez said...
My god ,I see your comments and I know you were SEARS employees.Kmart did not buy SEARS,Eddy Lampert did it.SEARS never reach $80, with Lampert a $100 ;and some of you guys complainned about BRENAN,ARTURO MARTINEZ,ALAN LACEY.Eddy is not a person from outside,he owns the company and he is not going to loose his money.WAIT AND YOU WILL SEE,I TRUST HIM AND MORE.HAVE A NICE WEEKEND.MY MONEY IS WITH EDDY>GOD BLESS YOU ALL!!!!!!!!!!!!!!!!!!!!!!
8-16-2007 @ 7:05PM
alberto gomez said...
I see a lot of negative comments about SEARS and I got to the conclution that a lot of the people that do it were SEARS employees.NOW, we use to complain about BRENAN,ARTURO MARTINEZ,ALAN LACEY and more.GUYS don't you see that EDDY is the owner of SHLD and he is not going to loose his money.I really trust him give him time and you will see,he knows what he is doing.I put my money on him.GOD BLESS YOU ALL
8-22-2007 @ 9:31PM
Nancy said...
I am nearing my 35th year as an associate of Sears. I have been shopping there since I was a young child. I have always thought of Sears as a wonderful place to work and shop.
As a technician, I have been involved in the evolution of the high tech age and have been challenged by customer and company alike.
Todays's products are designed to be energy efficient and therefore require special handling. They come with either cd's or owners manuals in three languages. (Noone EVER reads them). Appliances performance is dependent upon may things. First, the installation should be in accordance with the manufacturers recommendations found in the installation instructions. Next is reading how your appliance works and what special products (such as HE detergents) will make your appliance work best.
I have worked very hard to be the best I can be and to satisfy each and every customer. When I started working there, my first customer service pin stated, "Put yourself in the Customers shoes". I have worked 35 years doing just that. Many changes have occured in the world over that time, and I too, have become discouraged. But it is not only Sears. It is the entire corporate world that designs, engineers, manufactures, and must comply with Government regulations that is changing the face of todays' appliances. You will not see the same washer made today that Grandma had for 40 years, because if it were made like that today, it would not cost $300.00, it would cost $3000. So the best thing to do is Read the Directions, install the machine to the specifications, don't overload your washer and dryer, and keep your contract in force. After all, if you call once a year for a check up, you will have gotten your money's worth and maybe even prevent a repair in the future. Nancy
11-20-2007 @ 11:35PM
jason webb said...
Rather than rewrite my whole experience I am pasting the letter I wrote to sears about the nightmarish experience I had with them when making a major purchase in large appliances. hopefull this will at least make someone think before they choose Sears as a place to shop. If I can save one family from going through what mine had to after dealing eith the Sears of Today. Here it the letter I sent to Sears. Wont do any good however it made me feel better.
I just wanted to share my recent experience with purchasing over $3500.00 of Merchandise from Sears at the Westfield Shopping Center in Vancouver Washington. On November 2nd my wife and I purchased a refridgerator, a drop in stove and a dishwasher for a grand total of over $3500.00 On November 5th your delivery team delivered the dishwasher and refridgerator to my home as promised. In the process of the delivery my newly painted front door was badly scratched. The refridgerator was badly damaged and the dishwasher was missing installation parts and smelled of mildew. After being on hold and talking to employees who did nothing for me for literally hours I finally got someone who promised to have a new dishwasher sent out with the guy who was installing my stove which was to come 3 days later and that they could deliver a new refridgerator on the 15th of November. I mentioned the door damage but no compinsation was offered and I was told tings like that happen from time to time during delivery of large appliances. Installation of the stove and new dishwsher went off without a problem and the installation was very nicely done. on the 14th I was suppose to get a call about the delivery of my new refridgerator I was promised the following day noveber 15th, but never did so i called Sears Delivery. I was patched through to the phillipines, and they told me my delivery was cancelled on the 6th. This was after operations manager Julie promised delivery of a replacement refridgerator the following day November 15th. Of course Julie was off on the 15th and I ended up getting an employee who said she would call me back but never did so I contacted the store the next day the day I had taken the afternoon off to recive my replacement refridgerator and spoke to Kimberly for over an hour and she was finally able to get another refridgerator to me the following Saturday the 18th. On Saturday delivery brought another badly damaged refridgerator. After I refused that one I called and spent yet another hour or so on the phone with various employees who passed me around I was finally promissed another refridgerator the following day Sunday the 19th. Yet another damaged refridgerator was delivered on the 19th. Because this one was the best of the three delivered I had them remove the one I had and took the best of the three but still I was not at all satisfied with the condition of the refridgerator I am left with. I was told by your delivery man on the second delivery that most of the refridgerators have some kind of damage because of how they are handled by the Heisters at the loading dock, which the salesman did not warn me of. I asked Julie to see that I was offered some kind of Money back for settling with the damaged refridgerator because I was broke down by the hassle all of this caused my family and I, but I have received no answer from her. Not only do I feel that Sears is Obligated to give some kind of compensation not only for the damage on my door from the first delivery but for having to settle for damaged merchandise after spending over $3500.00 at Sears. This was by far the worst experience I have had in my adult life with a large purchase. The lack of product quality and lack of customer service is not the reputation Sears used to have. The more people I share my story with the more I am finding people with similar experiences. I feel I made a poor decision to purchase from Sears especially since one of the only reason I did was because they had product available sooner than one of the competetors in my area, DeWills. This transaction took over 17 days, 4 deliveries, countless hours on the phone, a scratched freshly painted door, lost wages from work from botched deliveries, and more frustration than I could even explain. Truely a nightmare of an experience without the 100% satisfaction gauruntee Sears promises. My only hope is that this does not fall on deaf ears or responded to with a generic or canned response to further frustrate me.