In a bizarre case of life imitating Bart (sorry, couldn't help it), 7-Eleven has transformed a dozen stores into Kwik-E-Marts, even offering Simpsons-exclusive products like Buzz Cola, KrustyO's cereal and Squishees. The transformation comes as part of the promotional lead-up to the July 27 opening of The Simpsons Movie, the first feature-length version of the popular cartoon.
According to the Associated Press, "For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions."
Wow. So far this Kwik-E-Mart stunt has gotten coverage in nearly every media outlet, including CNBC. And none of it has cost Fox a dime! The move comes several years after industry executives turned down an offer to transform select locations of the struggling restaurant chain Applebee's (NASDAQ: APPB) into Hannibal's to coincide with the release of a sequel to Silence of the Lambs.
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Reader Comments (Page 1 of 1)
7-02-2007 @ 11:53PM
RC of strangeculture said...
the idea of transforming an applebee's to go along with silence of the lambs is semi-disgusting.
i love this simpsons stunt though...it's smart.
7-16-2007 @ 1:06PM
C Walton said...
Applebee's into Hannibal's
Hmm, I'll have an order of ribletts with fava beans and a nice Chianti