Hitting a Homer: The Simpsons marketing blitz

Subversive, controversial, and consistently funny, The Simpsons has been a staple throughout my adolescent and adult life. After 20 seasons on News Corp's (NYSE: NWS) Fox network, Homer's brood and all of everyone's favorite oddballs and ne'er do wells from Springfield will be trekking over to the big screen.

The feature-film version of the animated sitcom debuts in theaters July 27, and the marketing blitz is already underway. Today, 7-Eleven - a subsidiary of Seven-Eleven Japan - said it is converting 12 stores (11 in the U.S., one in Canada) into Kwik-E-Marts, the convenience store featured in The Simpsons and managed by beloved feature player Apu Nahasapeemapetilon (unknown by my spell check). Simpsons-themed products will be available not only in these converted locations, but in all 7-Eleven stores. Check out the list of the made-over Kwik-E-Marts here.

Other corporate sponsors of the Matt Groening-developed cartoon include Microsoft (NASDAQ: MSFT), which offers many Simpsons-themed games for its Xbox 360 gaming system, and JetBlue Airways (NASDAQ: JBLU), which recently proclaimed itself the "official airline of Springfield."

Speaking of Springfield, Simpsons fans have spent the better part of 2 decades debating which American Springfield provides the setting for Homer and friends. Fourteen Springfields across the country, from Oregon to Vermont, are now under the microscope competing for the right to host The Simpsons hometown premiere. Head to USA Today by July 9 to cast your vote. (Psst ... Illinois!)

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.