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As one who has taken his bicycle on many an airline, I was astounded to learn that JetBlue Airways Corp. (NASDAQ:JBLU) is actually rewarding bikers for bringing their rides along on their flights. As a tie-in to the upcoming Tour de France, which passengers will be able to follow on JetBlue's in-flight television, the airline is awarding 12 TrueBlue points to anyone traveling with his two-wheeled friend while the tour is taking place (July 7-29).
This is quite a change from the routine at other airlines such as American and Delta. The normal reception is more like, "No, we don't have any boxes," "you should have brought them out yesterday," "that will be an extra $40," "it MIGHT arrive on the same flight you do, but don't bet on it," and "it was bent in the middle like that when you checked in."
Of course, given last year's Tour de France fiasco, perhaps JetBlue should also reward passengers traveling with their own supplies of steroids and human growth hormone.
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