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The battle for Internet radio heats up

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Last Tuesday, workers who like to plug themselves into their favorite music genre while sitting at their desks stumbled upon some dead air. Many top providers of streaming Internet-radio services, from Yahoo! (NASDAQ: YHOO) Launch to Live365 and Pandora participated in a "Day of Silence" to protest the threat of impending royalty increases that would have a detrimental effect on the industry. Broadcasters that carry their tunes over the cyber airwaves only are facing a dark day on July 15th, when 17 months' of retroactive royalty payments (at staggeringly high rates) come due.

The silent airwaves, together with a petition effort at SaveNetRadio.org, may have made a modest impression. According to Forbes, SoundExchange - formerly a division of the Recording Industry Association of America - said Friday it will extend a cap on a portion of the fees owed by Internet radio operators. The $2,500 cap on an annual $500-per-channel fee currently charged to Internet radio stations may be a tiny sigh of relief to both web-based station operators and avid listeners who feared last Tuesday's silence was a grim omen of things to come.

But the industry is hardly free from worries. SoundExchange is currently willing to extend this cap through 2008; the Digital Media Association, which represents Internet radio stations including CBS Corp.'s (NYSE: CBS) Last.FM, does not want to accept anything short of an extension through 2010. Additionally, the Internet stations are facing a per-song royalty charge of 19 cents starting July 15, up from current levels of 8 cents per share. Nonprofit and small commercial Internet radio outfits are currently being given the concession of lower royalty rates.

The prospect of silent Internet airwaves is certainly not one I relish. For the past 8 or so years, I've relied on Internet radio to keep me sane at work, introduce me to new artists, and maintain a lively discourse with my co-workers (does Tom Petty belong on Slacker.com's "90s Alternative" station? Hardly). I truly hope the battling forces can work out an agreement that is fair and pleasing for all sides.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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Last updated: November 25, 2009: 03:45 AM

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