When does Pepsi split??

I think you're right about the iPhone, it's gone beyond the Apple fans this time. Its going to be a phenomenon. You're portrait of Apple though, seems a little bleak for a stock up 600% since the late 90s.

ACH same day...much better!
48.62 +5.14 (+11.82%)

I think the problem with most commentators on Apple's stock price/rise, is that most really have no overview of the company and their operating philosophy. They are focusing much too much on the iPhone itself rather than its role in the greater company. Jobs has said regarding the iPod that his main purpose is to sell computers. I think the same applies to the iPhone which incorporates the Mac OS X and Safari. As someone who has followed the company closely for 20 years (and a split adjusted basis of $6.50), I think Apple really has their overall act together extremely well. The "hobby" hardware of AppleTV is also an overlooked but important next step in their strategy - just wait until FY'09. Notice the emphasis on laptops, iPhones, consumer products - and the number of OS X computers increasing. I think it's possible for Apple to eventually capture 9% to 10% of the PC market through iPod/iPhone users and the stability of their OS. My personal target price is in the $165-$176 range within the next 16 months, but only if their earnings keeps the P/E under 40. I suspect the second quarter earnings will be down - a reason they scheduled the iPhone for the 29th of June. Third quarter should be up with school and corporate purchases driving much of it. The fourth quarter I think will be gangbusters - based on their keeping the iPhone price up until the first quarter of '08. I think the stock will drop 5-8% after second quarter results are in - a good time to buy and hang on until early second quarter '08. How can you go wrong if you can sell covered calls for a January '08 strike price of $140 for around $10 now?

davem49

Apple stock is benefiting from more free publicity than ever before and strong results as well as very, very good reviews for the iPhone. Analyst comments have also been pretty good though some are getting cautious since the stock and its story are hardly unknown. Jim Cramer, who has the widest audience of anybody, had been telling people to sell on the launch a strategy that so far could have been costly. Ryan Jacob of The Internet Fund recently told CNBC he has pulled back from Apple. There were plenty of buyers Tuesday though- on a report that apple's margins on the iPhone will be 50%.

Find many items on Apple in the (green label) Apple Channel as well as items on tech and Internet stocks including just posted Ryan Jacobs comments on Apple, Google and another net stock in the Internet Stock Update section (green label, left side) at http://www.Barrelomoney.com.

In a shortened session Apple moved 41 million shares. Basically, 10 million more than the usual volume in a normal trading session. I was in the Arlington store in Virginia today. It was packed and the salesperson said that had a few IPhones left. The real story? The constant line at the cash register. Price $160? Well, I'm guessing $200+ within 12 months. RIMM was on death's door ( a touch of hyperbole)this time last year (copyright issues) and it recently passed $200. Apple is out of control with any number of fylly functional new products. Listen, they're going to have to prove that their products cause cancer to stop this company. This thing is going to be huge. I've been long since 99 because I believed in Steve Jobs. What an American story. Bounced out of your own company, replaced by the soft drink executive he recruited, only to return and ride the white horse through the stadium. As Don King would say: "Only in America."

Beltway Greg
"You can make-up facts if you didn't know the facts to begin with."

John, the apple is often referenced as the fruit of temptation denoting something you want but shouldn’t have, you should always consider the potential loss you expose yourself to by your actions, bleak may be an understatement. Don’t just jump in without weighing the risk. It can cost you a lot more in the long run then you ever considered. The markets are still volatile don’t be overly optimistic. To reach out and grab this Apple may be an urge a lot of people have initially but when they consider the cost sales could turn soft.