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Smashing open an iPhone

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For reasons that are not entirely clear, a couple of young American men recently posted a video on Google Inc.'s (NASDAQ: GOOG) YouTube in which they smash an Apple Inc. (NASDAQ: AAPL) iPhone open with a hammer. Apparently, they wanted to know what was inside. Seems like a strange way to go about it, given that it involves destroying the phone.

The video has been immensely popular on YouTube, with nearly 300,000 views so far and no doubt many more to come. This means that about as many people will view this video of iPhone destruction as will own it, at least in the first week of iPhone availability. (See Brian White's post on the number of iPhones sold so far.) Responses to the post on YouTube have been mixed, with a fair number of people celebrating the more or less pointless destruction of a much desired technological object. Maybe this video expresses the inevitable feelings of fear and loathing that accompany every craze and mania, and expose our love of technological baubles as shallow and ultimately empty. But it also shows that smashing things can be really fun.

Take a look and see what you think. (A second video that shows all of the pieces can be seen here.)

For more on the iPhone, see Engadget's iPhone review collection here.

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DJIA-14.2810,318.16
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S&P 500-3.521,091.38

Last updated: November 22, 2009: 06:20 AM

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