When rumors started flying yesterday that Coca Cola (NYSE: KO) was interesting in acquiring Snapple, I was skeptical. I wrote that "an acquisition of Snapple would look like a step down from the Vitamin Water deal, unless it can be had at a great price, which is unlikely. Americans are becoming increasingly focused on healthier, lower-calorie alternatives to soda, and Snapple beverages really aren't much lower in calories or sugar than most sodas."

According to The Wall Street Journal, a lot of industry experts see it the same way. They say that Snapple isn't growing, has been around for a long time, and isn't likely to be the answer for Coke. The recent emphasis on acquisitions at Coke -- Glaceau, Fuze, and now perhaps Snapple -- probably isn't a good sign for shareholders. If the company was experiencing strong organic growth, it probably wouldn't be so focused on deals.

As the Journal points out, "Coke has a mixed record of absorbing hip, niche brands into its establishment-oriented corporate culture, and it is now absorbing two makers of such brands." While Snapple isn't a hip brand anymore, it's also likely to suffer from many of the same problems that soda will suffer from in the coming years: It's very high in sugar and calories. An acquisition of Snapple would be a way of doubling down on the bet that people will continue to buy high-calorie beverages with little nutritional value. Based on the $4 billion acquisition of Vitamin Water, that's not a bet that Coke wants to make.

I'm going to make a bold prediction: Coke will not end up buying Snapple. It's obvious that such an acquisition doesn't make sense, and it will figure that out.