All you need is love.And lots of money. And lawyers. And luck. And more than a little moxie.
The Procter & Gamble Company (NYSE: PG) somehow got the OK to use the classic Beatles song, "All You need is Love," to peddle its Luvs brand of Bear Hug Stretch Diapers.
According to a piece in BrandWeek, the national campaign is meant to keep the brand relevant and "top of mind" for mothers. Ad execs are quoted as saying the song will help break through all the diaper advertising "clutter" and communicate to moms that Luvs diapers are all you need to keep your baby happy. Credit Saatchi & Saatchi, NY for brainstorming the campaign.
Somehow I don't think John Lennon had nappies in mind when he penned this hit in one day in 1967, for the Our World program, the first worldwide satellite television link. It was broadcast to 26 countries and seen by some 350 million people. Judging from history, I believe he was thinking about world peace.
But it's a different generation. Now one of the world's most recognized and beloved songs will be selling diapers. Score one for commerce, I suppose.
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Reader Comments (Page 1 of 1)
7-06-2007 @ 6:16PM
AT said...
First Nike, now LUVS? ugh---
Hmmm, 'moxie' - what a great old time word!
7-06-2007 @ 8:05PM
John H said...
Score one for what? How about score one for Satan ... er... uh... I mean YOKO!!!!
7-17-2007 @ 11:40PM
John H said...
(sorry, John ... ) It was ill willed and I know it. Again, sorry.
7-07-2007 @ 9:04AM
Eric said...
Before people blame Yoko, I imagine Michael Jackon/Sony owns the rights to the song, since they own most of the Beatles' songs.
And saying that diapers are all you need to make your baby happy is a bit much, isn't it?
It's a bit ridiculous that companies think The Beatles are going to sell their products- after all "there's nothing you can say that can't be said."
7-12-2007 @ 10:46AM
stan carol said...
Let's get real. All music is fair game for the advertising industry. Always has been, always will be. I think John would have been more upset that people were wasting their passion over the use of his song instead of trying to stop the war in Iraq.
7-17-2007 @ 11:44PM
John H said...
You're all right, I believe. The Beatles could sell ice cubes to Eskimos!
Whenever I hear any Beatles music, I look up.
7-17-2007 @ 11:45PM
John H said...
Fun Blog!