I had a notion once to start a guerrilla marketing company, offering to destroy competing brands by dressing the ugliest, most loathsome people I could find in that competing brand's product. Now, I don't mean to suggest that Dean Cain (Superboy) or G.W. Bush (Superpresidenter guy) fall into that category, but Crocs Inc. (NASDAQ: CROX) has to be a little concerned when the brand shows up on C-list actors and unpopular politicians.
This caused me to jot down a list of Crocs-killers -- people who, by adopting the footwear, could trash the brand. In no particular order --
- Kim Il Jong
- Larry King
- Ziggy
- Mike Tyson
- Osama bin Laden (only in U.S., however)
- Draco Malfoy
- Joan Rivers
- Al Gore
- Tom Barlow (if you knew me, you'd understand.)
There's a reason trendy nightclubs have doormen to weed out us dweebs. Perhaps Crocs should consider the same.
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Reader Comments (Page 1 of 1)
7-12-2007 @ 6:31PM
debargie said...
It think your shoes are too tight!!I love Crocs. They have come out with a new sheik wedge croc that is awesome. Get someone to resize your shoes so your toes stop hurting and making write your croc of ........
7-12-2007 @ 6:40PM
debargie said...
It think your shoes are too tight!!I love Crocs. They have come out
with a new sheik wedge croc that is awesome. Get someone to resize
your shoes so your toes stop hurting and making write your croc of
7-14-2007 @ 7:26PM
laurie said...
Yes, they are hideous. Do not knock them until you try them.
I wear my Crocs to aerobics class, sure beats my expensive athletic shoes. They do not fall off and I do not use the straps either.
7-18-2007 @ 12:08AM
Andrew Horowitz said...
There is a clear disconnect here. Maybe it is the fact that feet are the furthest part of the body from the brain. While they are comfortable, that is not the reason to buy the stock. If it was, why not load up on Levitz Furniture, they make some of the most comfortable furniture. (Wait, aren't they out of business?)
Anyway, the fact remains that Croc's is an interesting fad and even if the fad lasts for some time, the stock is not one for the long haul. Just look once again at the recent action when the bulls are running (maybe they are not wearing their Crocs)
$40 is coming... Be careful...
http://www.thedisciplinedinvestor.com/blog/2007/06/18/crocs-insider-selling/