Crox -- beauty is foot deep, but ugly goes right to the bone

Posted Jul 12th 2007 5:39PM by Tom Barlow
Filed under: Bad News, Competitive Strategy, Crocs Inc (CROX)

I had a notion once to start a guerrilla marketing company, offering to destroy competing brands by dressing the ugliest, most loathsome people I could find in that competing brand's product.

Now, I don't mean to suggest that Dean Cain (Superboy) or G.W. Bush (Superpresidenter guy) fall into that category, but Crocs Inc. (NASDAQ: CROX) has to be a little concerned when the brand shows up on C-list actors and unpopular politicians.

This caused me to jot down a list of Crocs-killers -- people who, by adopting the footwear, could trash the brand. In no particular order --

Kim Il Jong
Larry King
Ziggy
Mike Tyson
Osama bin Laden (only in U.S., however)
Draco Malfoy
Joan Rivers
Al Gore
Tom Barlow (if you knew me, you'd understand.)

There's a reason trendy nightclubs have doormen to weed out us dweebs. Perhaps Crocs should consider the same.

Gallery: Crocs: Love 'em or hate 'em?

George Bush: Loves Crocs (and Crocs chairman Rick Sharp)

Georges Yared loves Crocs: The next Nike?

Elementary school principals: Hate Crocs

Tags: Al Gore, AlGore, crocs, crox, dean cain, DeanCain, Draco Malfoy, DracoMalfoy, feet, images, Joan Rivers, JoanRivers, Kim II Jung, KimIiJung, Larry King, LarryKing, Mike Tyson, MikeTyson, Osama bin Laden, OsamaBinLaden, photos, shoes, ugly people, UglyPeople, Ziggy

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Reader Comments (Page 1 of 1)

7-12-2007 @ 6:31PM

debargie said...

It think your shoes are too tight!!I love Crocs. They have come out with a new sheik wedge croc that is awesome. Get someone to resize your shoes so your toes stop hurting and making write your croc of ........

7-12-2007 @ 6:40PM

debargie said...

It think your shoes are too tight!!I love Crocs. They have come out
with a new sheik wedge croc that is awesome. Get someone to resize
your shoes so your toes stop hurting and making write your croc of

7-14-2007 @ 7:26PM

laurie said...

Yes, they are hideous. Do not knock them until you try them.

I wear my Crocs to aerobics class, sure beats my expensive athletic shoes. They do not fall off and I do not use the straps either.

7-18-2007 @ 12:08AM

Andrew Horowitz said...

There is a clear disconnect here. Maybe it is the fact that feet are the furthest part of the body from the brain. While they are comfortable, that is not the reason to buy the stock. If it was, why not load up on Levitz Furniture, they make some of the most comfortable furniture. (Wait, aren't they out of business?)

Anyway, the fact remains that Croc's is an interesting fad and even if the fad lasts for some time, the stock is not one for the long haul. Just look once again at the recent action when the bulls are running (maybe they are not wearing their Crocs)

$40 is coming... Be careful...

http://www.thedisciplinedinvestor.com/blog/2007/06/18/crocs-insider-selling/