YUM reports a yummy quarter

Yum Brands Inc. (NYSE: YUM) reported a better than expected quarter with the international division leading the way. U.S. sales were basically flat, but the international division drove revenues up 12% year-over-year, and earnings up 13%. The Street was expecting an 11% increase.

Yum Brands suffered a serious set back in the New York City market in late 2006 when a Taco Bell restaurant had an E.coli outbreak and over 70 patrons became ill. The Taco Bell/KFC brand suffered another setback when a television crew in New York City filmed rats running in and out of the restaurant. Yum Brands has certainly taken the steps to prevent either situation from ever happening again, but the public image perception will take more time to change.

Due to the two unfortunate situations, same-store sales for the quarter were a negative 3%, mostly attributed to Taco Bell's negative 7% sales growth. KFC and Pizza Hut posted positive same-store sales, not enough to offset Taco Bell's results though.

Yum has found its sweet spot in the international division. The company is on track to open up 800 new units overseas this year, 375 of those in China. The Chinese market has been quite receptive to the Yum brands of Taco Bell, Pizza Hut and KFC. The margins are as strong in the international markets and the room for aggressive growth is certainly prevalent.

Yum is executing on its strategy and should finish the year with earnings of $1.63 per share. For 2008 the company is endorsing $1.81-1.84. The upside to the numbers could come from the various concepts building strong same-store sales in the United States. The jury, however, is still out if the company's image has been re-built to the level it enjoyed before the nasty New York City incidents.

Georges Yared is the Chief Investment Strategist of Yared Investment Research.