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With a $44.8 million day, Harry Potter and the Order of the Phoenix set a new record for Wednesday premieres. Twelve million copies of Harry Potter and the Deadly Hallows are flying off the presses of Scholastic Corp.'s (NASDAQ:SCHL) Scholastic Press in preparation for its release at midnight on July 21.
On Bloggingstocks, we usually talk about companies first, products second, but J. K. Rowling's Harry Potter series has flipped that upside down like Malfoy on the receiving end of a Hermione spell. The books and movies have a huge impact on the bottom line of companies such as Time Warner Inc. (NYSE:TWX), Scholastic Press, Amazon.com (NASDAQ:AMZN) and even eBay Inc. (NASDAQ:EBAY), and this summer's buzz is going to certainly help the year-end totals.
The question most of them will struggle with is, what next?
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Reader Comments (Page 1 of 1)
7-13-2007 @ 9:49PM
Paul Levinson said...
What I love most about Harry Potter's success is how it refutes the notion that we are becoming illiterate... http://paullevinson.blogspot.com/2007/05/harry-potter-and-refutation-of.html
7-14-2007 @ 2:42AM
Erik said...
Not being to spam your blog, but I have a Harry Potter survey (2 minutes long) that I'm hoping you'd be interested in... http://is-nri.com/take/?i=117493&h=uYQSqW4I9VYyUZyzS0Xmwg