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Ford, a symbol of America's failing auto industry

Honda Motor Co (NYSE: HMC) is increasing its capacity by 15% in North America to keep up with the growing demand for its fuel-efficient cars. According to the Associated Press, President Takeo Fukui told reporters that annual production will hit 1.62 million vehicles by 2008, up from 1.4 million. A new auto plant will be built in Indiana, Honda's seventh in North America, and is slated to begin production in late 2008, Fukui said.

Overall, demand has been healthy for Honda's cars in America. Honda has a reputation for good mileage at a time when gas prices are reaching record levels. In comparison, American carmakers are fighting a losing battle against Honda and other foreign carmakers to regain its once-superior positioning. As a group, the market share of Detroit's Big Three slid in June to 50.2% from 56.1% a year earlier.

The Big Three are suffering from a problem they chose nearly a decade ago: focus on inefficient sport-utility vehicles and pickup trucks, instead of fuel-efficient cars.
The struggle to compete against the fuel-efficient cars has pressured Ford Motors (NYSE: F) to consider divesting some of its pricier foreign divisions, including Volvo, Jaguar and Land Rover. The London Sunday Times reported this weekend that Ford had decided to sell its Volvo unit. Despite Ford denying the allegation, some industry analysts believe Ford could benefit from a sale of Volvo, according to Tom Incantalupo of New York Newsday.

That's not quite a denial, notes Gerry Meyers, the former chairman of American Motors Corp told Newsday. "It's a weak response, which means, of course, that they more than likely are [considering selling]."

The Daily Telegraph today reported that Indian carmaker Tata Motors (NYSE: TTM) is in the early states of "evaluating a bid" for Ford's Jaguar and Land Rover units. Tata Sons, the parent group of Tata Motors, is a Indian conglomerate that recently acquired the British steel company Corus for 6.7 billion pounds. The company owns various businesses from retail and chemicals to IT outsourcing and tea.

The deal, if accepted, would create one of India's largest overseas takeover deals. One person familiar with the situation said that Tata Motors had recently signed a confidentiality agreement with Ford in the recent days. Analysts believe a sale of both units could fetch around $1.5 billion. Tata Motors dismissed the allegations, saying the group did "not comment on speculation about mergers and acquisitions."

Regardless of who buys Ford's units, the company needs to find some cash, and soon. With gas prices on the rise and sales falling 8.2% alone in the month of June, it looks like Ford might have to just give away their big-box vehicles before the year is over.
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Last updated: November 26, 2009: 05:04 AM

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