AOL Money & Finance

Google's print ad program prospers

Posted Jul 18th 2007 10:15AM by Kevin KellyKevin Kelly RSS Feed
Filed under: Launches, Newspapers, Magazines, Internet, Google (GOOG), Yahoo! (YHOO), Marketing and advertising

More

Google (NASDAQ: GOOG) has been testing its print advertising network since November. This product is very interesting for both Google and newspaper publishers. For Google, this is yet another chance for the company to increase its dominance over the marketing world -- now even the print-marketing world. More importantly, for publishers this is a chance to gain new advertisers who aren't usually proponents of what print marketing has to offer.

Two facts are indicating that Google's product is being well received:
  • Newspaper publishers are "cautiously optimistic" according to the AP and willing to increase the number of newspapers they are enrolling in the program
  • Google is planning on expanding this program
While this program is still very early in its development, I think it has extraordinary potential. It gives newspapers the chance to dial into non-conventional and internet-focused advertisers and hopefully increase advertising revenues. As I recently covered, newspapers are trying many different things in order to increase revenues. If this product is successful, it will help Google further entrench its lead in marketing, although I do believe Yahoo! (NASDAQ: YHOO) has a chance to catch up.

Tags: advertising, GOOG, Google, marketing, print advertising, PrintAdvertising, Yahoo, YHOO

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Symbol Lookup
IndexesChangePrice
DJIA+30.6910,464.40
NASDAQ+6.872,176.05
S&P 500+4.981,110.63

Last updated: November 26, 2009: 03:02 AM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

TheFlyOnTheWall.com Headlines

    BioHealth Investor Headlines

    WalletPop Headlines

    My Portfolios

    Track your stocks here!

    Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

    • My Portfolio
    • Create a New Portfolio

    BloggingStocks Partners

    More from AOL Money & Finance

    WalletPop Headlines