Google (NASDAQ:
GOOG) has been testing its print advertising network since November. This product is very interesting for both Google and newspaper publishers. For Google, this is yet another chance for the company to increase its dominance over the marketing world -- now even the print-marketing world. More importantly, for publishers this is a chance to gain new advertisers who aren't usually proponents of what print marketing has to offer.
Two facts are indicating that Google's product is being well received:
- Newspaper publishers are "cautiously optimistic" according to the AP and willing to increase the number of newspapers they are enrolling in the program
- Google is planning on expanding this program
While this program is still very early in its development, I think it has extraordinary potential. It gives newspapers the chance to dial into non-conventional and internet-focused advertisers and hopefully increase advertising revenues. As I recently covered, newspapers are
trying many different things in order to increase revenues. If this product is successful, it will help Google further entrench its lead in marketing, although I do believe
Yahoo! (NASDAQ:
YHOO)
has a chance to catch up.
Walmart's New Health Food Push: Is It Too Hard to Swallow?
Bonds Are a 'Safe' Investment: A Big Lie Gets Even Bigger
Goldman Earnings Sink After Buffett Dividend
Johnson & Johnson's Income Falls 23%
Burberry Shares Leap on Sales Update
