Fear and Greed - CB Stealth 5 - it's live


Fear and Greed are the topic of the day for CB Stealth (not real name), the internet startup I've been involved with for nine months. So the question is, do you worry more about losing a fixed amount of money, or do you fret more about missing out on the investment of a lifetime?

Well, CB Stealth is now up and running (3 weeks) in its beta test version, which finally happened after jumping some major hurdles. Besides all the issues related to the site's features, before we went live we had to get clearance from our insurers and our legal counsel. This is a major milestone for a internet software startup company that has been tinkering with the product for months now.

Investors have become excited about reaching this point and I will be happier to be able to speak about it publicly once a few more updates are complete. I thought by now I would be able to share more about this new social networking site, but as it is, we are still too small to handle even the current pace of questions and suggestions. We need to work out a few more things before we go big time. The initial product is free and has advertising, but we are now in development of the value added paid product that we intend to release in the Fall.

It is very interesting to be following stories like this in the business journals and to have the opportunity to see it all from the inside as an advisor, and shareholder.

We are nowhere near profitable and do not expect to be for at least 18 months but we have managed to keep our burn rate below our capitalization and continue to receive new investments. It has been interesting to speak with people about their investment interest or lack there of.

For most people, investment in a startup like CB Stealth is beyond their financial means or business acumen in the internet sector. For some, the risk versus reward scenario does not pan out. But the most interesting potential angel investors to me are the people who are on the fence teetering between their fear of losing money and their fear (or greed, depending on your perspective) of seeing this company go into orbit without them.

Would you be more disturbed if you lost a chunk of money on a long-shot investment, if it did not alter your lifestyle? Or would you be more disturbed hearing from people you know that they hit one out of the park, earning a small fortune, when you were afraid to swing?

Those of you who are new to BloggingStocks can check out my other stories and read Chasing Value or Serious Money to find more potential opportunities and verify my track record as well.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm.

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Last updated: February 10, 2012: 01:54 PM

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