Since the end of the season-long lockout, the TV ratings for NHL games have been floating somewhere between beach volleyball and Arena Football. In what could be seen as an act of desperation, the league has signed a deal with NeuLion to offer webcasts of all NHL games. According to the Wall Street Journal, "The league's Web site, NHL.com, and all the team Web sites will sell "Center Ice," a package of out-of-market games now available on satellite and cable TV. Fans will be charged about $15 a night, or $169 to subscribe for the entire season. About 45 games will be transmitted each week."
The move makes sense for the NHL -- While watching hockey games on a computer will probably only be appealing to diehard hockey fans, it seems like the aficionados are the only ones bothering to follow hockey at all these days. My question is "Why?' There was speculation that the emergence of Pittsburgh Penguins phenom Sidney Crosby would revive the sport but even all the success that 19 year-old has had has failed to catapult his name out of the hockey world.
But the NHL appears to be taking the right steps. The league became one of the first to sign a deal with YouTube to offer highlights on the site. As the Journal wrote, "the NHL has been pioneering new methods of reaching fans." But will any of it matter, or is the sad truth that no one cares about hockey anymore?
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