'Simpson's' Hype: 7-Elevens Become Kwik-E-Marts
'Simpsons' hype tries for a homer with ads - USATODAY.com
New: Extreme Credit Cards
The "Black Card" is a status icon. Not only does it offer a range of exclusive privileges, but it looks cool when you pull it out of your wallet. And the titanium it's made out of makes a nice clinking sound when it taps on the counter at the register.. But now there's an influx of new high-end cards, offering their own fancy perks and services in an effort to take a bite out of the black card market. Whether they'll steal any of the dark card's thunder remains to be seen. http://money.cnn.com/2007/07/18/lifestyle/luxury_credit_cards/index.htm
Best Summer Gear
From a waterproof wrist camera to a water bottle splash guard, outfit yourself for hiking, biking and more with eight cool products made by small companies.
http://money.cnn.com/galleries/2007/fsb/0707/gallery.summer_gear.fsb/
Ads We Can't Get Out of Our Heads
Even in a TiVo world, some TV commercials just can't be zapped from our cultural psyche. But selecting the 25 most-memorable TV commercials from the past 25 years almost caused USA TODAY's Ad Team to blow a tube. Here are the 25 TV spots - love em or hate em - that left the most indelible marks on their collective memory.
http://www.usatoday.com/money/top25-ads.htm?loc=interstitialskip
Most Rewarding Frequent Flier Programs
If you want to get more rewards from an airline frequent flier program, it may be time to stop looking for free flights. That's because the reward miles market is over-saturated--too many people have too many miles, causing intense competition for a limited number of reward seats. Only 7% of airline seats per year are designated as reward ticket seats. And ever financially vulnerable airlines are becoming more reluctant to give up seats for rewards tickets that can otherwise be filled by a customer willing to purchase the ticket. Instead, they're looking for different ways to compensate and retain their most loyal customers.
http://www.forbes.com/lifestyle/2007/07/20/travel-fliers-frequent-forbeslife-cx_ls_0720rewards.html
Slideshow: Most Rewarding Frequent Flier Programs
Once again, OPEC has killed the goose that lays the golden egg
Closing Bell: Markets bounce after yesterday's sell-off; BA, F, GE, DOW all up, GS down 
Where have all the consumers gone?
