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Beckham sets ESPN record for MLS game

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I guess it's kind of good news, bad news for Major League Soccer. The Brit who defines the word metrosexual made his stateside debut with the Los Angeles Galaxy but, because of an ankle injury, played for a total of just 16 minutes. But according to the Associated Press, the exhibition match was the highest-rated ESPN broadcast of the MLS in history, scoring a rating of 1, meaning that 1% of U.S. households with ESPN tuned in to watch Beckham. I mean soccer.

Bringing in David Beckham has the potential to be absolutely disastrous for the sport. While the MLS has failed to connect with a broad audience, it does have a fairly strong core following of die-hard soccer fans. I have several friends in that category, and they are none too pleased with the signing of Beckham. He's an old soccer player on the downside of his career, and everyone knows he was hired for his celebrity and face rather than his feet. The MLS is making a big bold move to try to appeal to a broader demographic, but it may well be alienating its fan base in the process.

If anything, this move is reminiscent of the publicity stunts Major League Baseball teams pulled in the first part of the 20th century -- bringing in a midget to bat when the team was out of contention and the like.

The MLS will probably continue to score higher ratings because of Beckham. But if their goal is to turn soccer into anything other than a fringe sport of paparazzi spectacle, they will need to think of something better. For now, the MLS has more in common with the WWE than with baseball or football.

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Last updated: November 27, 2009: 01:55 AM

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