Here's a good idea: PepsiCo (NYSE: PEP) will be introducing a new, lower-calorie, lower-sugar version of Gatorade for people who aren't breaking a sweat while they drink: office athletes. The announcement comes as the growth of Gatorade sales has been slowing, perhaps as a result of the rising popularity of Vitamin Water, owned by rival Coca Cola (NYSE: KO). .
I wonder what would happen if Gatorade put vitamins in this new Gatorade in an effort to take on Vitamin Water. The strength of the Gatorade brand might give it a shot. While Vitamin Water is the leader in its market, I think it may be too new to have an unassailable competitive advantage.
If Pepsi can put together something to compete with it, Coke's $4 billion acquisition might not look so smart in retrospect.
More Vitamin Water news
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Joseph Lazzaro: Coke's catching up in the health drink segment
Zac Bissonnette: Coke swallows Vitaminwater
Zac Bissonnette: Coke wants vitamin water
Zac Bissonnette: Coke Zero is no zero, it's a big hit
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Goldman Sachs CEO Lloyd Blankfein pulls a Jeff Skilling in an interview
Cramer on BloggingStocks: Pelosi can't kill the health care sector 
Reader Comments (Page 1 of 1)
7-25-2007 @ 4:56PM
joseph messana said...
I can't read this page. It's too small.
7-25-2007 @ 5:09PM
William Martin said...
I bought Pepsie stock in 1993. I have been very pleased with it and I will continue to hold it for my grandchildren unless my cost per share increases drastically.
7-31-2007 @ 9:13PM
doc said...
i stand VINDICATED.i long ago told my wife that they used too much hype to sell water ,so its probably only TAPWATER!how much was the PROFIT?and ,whats worse ,they will get away with it!