Sunday Funnies: Motley Fools vs. TheStreet.com


Many of you, like me, are probably reading the Motley Fools or TheStreet.com's Internet investment pages from time to time when you are not totally engulfed in Bloggingstocks.com's deeply informative blogs.

Just about everything you read these days is way over hyped including our own pages. During the Internet bubble days when everyone talked about eyeballs you almost expected to see promotional posters of a giant eyeball cloaked in the red, white, and blue, top hat and all, staring you down, over the direct plea caption "We want you!"

TheStreet.com heralded by none other than James 'Mad Money' Cramer has survived the dot-bomb era of recent past to become one of the good stock reads on the Web. Recently though I have noticed it has become less interesting, and made more difficult to read.

I must assume that in an effort to increase revenue from advertising because of its poor subscription base TheStreet.com has stretched one page stories to four and five pages. You must click on never ending 'continued' prompts at the bottom of the page. This has allowed it to increase the number of advertisements by up to 500%. It has become so obnoxious that I refrain from the torment and simply go elsewhere on many occasions.

I'm sure when they first came up with this idea (original or not) they thought they had an epiphany. Let me put that to rest, IT'S BAD. Few people can stand the advertising bombardment that has been thrust upon us but the pain of stretching and stretching a story until it is so thin that it cannot sustain its own weight is torture. This contrasts with The Streets target audience of very busy business people, investors, movers and shakers who have better things to do then waste their time with such nonsense.

Comparing the Motley Fools site which is no less bashful in its self promotion, you find it is a clear and concise publication that can usually be concluded in one or two pages. It has a prompt for easy printing as well as other handy features. The stories are equally compelling if not more so and it offers good lessons for the beginning investor and more in depth analysis for those with greater knowledge and experience. Both sites throw pop-ups at you.

I would not slight TheStreet.com for the quality of its writing and some solid if not hidden value, but I would complain that it is far less accessible. In a world with so much competition and so much information I would think Cramer's team would focus on removing friction points, not adding them. Bloggingstocks.com refers to both amid our stock coverage and readers can decide for themselves at what point they choose to give up on TheStreet.com but they will sooner rather than later if it does not improve the customer experience. This seems to get lost sometimes when companies are struggling. Just ask The Home Depot - better yet read my recent stories on the subject, not for my poignant observations but for the droves of comments left by frustrated customers.

Those of you who are new to BloggingStocks can check out my other stories and read Chasing Value or Serious Money to find more potential opportunities and verify my track record as well.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm.

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Last updated: February 12, 2012: 09:00 PM

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