How incredibly lame is the Bancroft family?


Robert Ludlum's The Bancroft Strategy was a big hit, but the strategy of the Bancroft family that controls Dow Jones (NYSE: DJ) is about as lame as it gets. Basically, their company has been a pathetic performer for years, and the Bancrofts have done little to turn the company around and provide value to shareholders. After the Bancrofts had sat back and watched the company they controlled flailing along, Rupert Murdoch came and offered a 50% premium for the company.

All of a sudden the Bancrofts cared about The Wall Street Journal, and threw a hissy fit about editorial independence. They agreed in principle on a plan to keep the Journal independent but now the Bancrofts have decided they don't want to sell after all. After endless meetings, the Wall Street Journal is reporting that only 28% of the Bancrofts' votes have been pledged to Murdoch's cause, and he needs 30% for the deal to have a good chance to get through. Of course, pretty much every shareholder except the Bancroft's will support the deal.

What jerks. Do they feel any fiduciary responsibility to provide value to the minority shareholders who own the company?

Here's an idea: If you want to run it like a private company for your own benefit ... take it private! But for now, Dow Jones is a publicly traded company, and the Bancroft clan should be ashamed of themselves for interfering with the creation of shareholder value.

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Last updated: May 22, 2012: 05:12 AM

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