Environmental groups are pressuring The Home Depot, Inc. (NYSE: HD) to withdraw its ads from the Fox News Channel because many of the network's commentators poopoo global warming as some wacko theory.
Now, let's be clear. I don't watch Fox News, and I would probably kick my goldfish out of my house if I caught her watching it. As this YouTube video shows, many Fox commentators are hopelessly out of touch with the growing scientific consensus when it comes to global warming. Even Rupert Murdoch realizes global warming is real and has pledged to work to make News Corporation (NYSE: NWS) more efficient.
But I still don't understand why Home Depot would or should withdraw its ads from the network. As the New York Times said, "Home Depot is unswayed, and the environmentalists appear to be doing something they generally discourage: wasting energy."
Home Depot should absolutely continue the substantive green issues it has embarked on, but there's no need to give into a campaign to get its ads off of Fox. Doing so would hurt the company's sales, and that's bad for shareholders. Home Depot should use Fox to promote its environmentally-friendly message.
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Reader Comments (Page 1 of 1)
7-30-2007 @ 8:53PM
Murray Scheck said...
These fanatics make me sick. They are entitled to their opinion but they have no right to force their views on other people.
As long as Home Depot advertises on Fox I'll support them and buy from them.
If they give in to these fanatics I will never shop there again.
Now the Ultra Liberals are starting something called "Fairness" to try and stop some conservative talk shows.
7-30-2007 @ 6:54PM
Murray Scheck said...
These fanatics make me sick. They are entitled to their opinion but they have no right to force their views on other people.
As long as Home Depot advertises on Fox I'll support them and buy from them.
If they give in to these fanatics I will never shop there again.
Now the Ultra Liberals are starting something called "Fairness" to try and stop some conservative talk shows.
7-30-2007 @ 6:55PM
john livers said...
You liberals gotta, just gotta get real !!!
7-30-2007 @ 7:07PM
endredi said...
There may be concensus on global warming, but there is not concensus on the cause, on if it is normal or abnormal, or whether mankind can influence it's reduction by adjusting his activities. Perhaps this is Fox's commentator's position, not your assessment of being "hopelessly out of touch."
7-31-2007 @ 1:26AM
RK Greene said...
The right-wing neo-con's are so funny!! They love to glory in pure gunk while the entire scientific community tells them the facts. Their leader in D.C. fires anyone who dares to speak facts rather than the party line. Reason and science have been trampled by the very same people who say Iraq caused the 9-11 attacks as an excuse for not getting BinLaden, who say a $8,923,301,534,191.36 debt is OK as long as we are riding around in 14 mpg SUV's and we give people tax breaks for buying them.
So sad... these are part of the population who say the earth is only 6000 years old and don't know whether the sun orbits the earth or the earth the sun.
Bushies: Flat Earthers making enemies faster that they can kill them.
7-31-2007 @ 1:26AM
Eddykatz said...
Now that these ultra liberals attack home depot
I will be sure to shop there .Of course if home depot did stop advertising on fox,i would never shop there again.
If the wacko`s want to do something constructive
they should push car pooling.
7-31-2007 @ 1:34AM
The Truth said...
Home Depot: Stand your ground. Tell those piece of s*** greenies to f*** off. Amazing how those left wing assholes are so quick to cry "free speech" when some insane professor calls dead workers "nazis", but FOX commentators can't give an opinion about the climate that isn't in line with the greenies'.
7-31-2007 @ 6:56AM
notThatgeorge said...
Everyone should stop advertising of Fox. Those right-wing scum-sucking bastards serve as whores
for the corporate pigs who own them. They have
more blood on their hands from Iraq than they could
ever wash off....thousands of young Americans, tens of thousands of innocent Iraqis, killed or
mutilated for life. For what? For corporate greed and profit; for the insane schemes of a power-hungry administration with a retarded puppet as its
leader; for the demands of a tiny "ally" in the Middle
East that controls US policy by controlling Congress with the most powerful lobbying groups in the world,
like the American Israel Public Affairs Committee; for the mind-boggling number of unbelievably stupid
Americans who voted for a criminally corrupt
government not once, but twice, and still continue
to support the killing, the mayhem, the war already irreversibly lost. Yet, so many fools in the
American public can't see any connection between the corporate greed, the corrupt government, and
the mind-controlling blatant propaganda of Fox News, or CNN for that matter!! Who gives a shit
where Home Depot advertises. They could advertise
in Hell for all I care. The problems plaguing our
government and society go way, way beyond trivial
crap like that. As for you bloggers who support
Fox News: if there were any way I could legally trade
your lives for the lives of the innocent people you've
killed by supporting the war, I'd do so in a second,
you cowardly poor excuses for humanity.
7-31-2007 @ 1:10PM
Ed said...
Your comment that fox is " hopelessly out of touch with reality" shows how little informed you are about the issue of global warming.
"Consensus" is not a scientific term, but one borrowed to promote the illusion that there is certainty as to the cause of global warming.
Professor Lindze from MIT, a professor of atmospheric science, and an original supporter of the theory that global warming could be cause by human beings, has now backed away from this position. He said the evidence he has seen does not support the conclusion.
Dr. James Schelesinger, former Secretary of Energy under President Carter -- a nuclear scientist, wrote a while back an article in the Wall Street Journal, decrying the bullying tactics of those who are fanatical about the theory that global warming is cause by human.
While there may be no doubts that global warming may be occurring, and indeed that human may even contribute some amount to it, we need to keep in mind that 70% of the Carbon Dioxide that flows into the atmosphere on a daily basis is the result of nature's organic matter going through a process of decay. So we human contribute only 30%.
Secondly, we need also to understand that Carbon Dioxide is not the " worst" greenhouse gas ...water vapor arising from the oceans, lakes and rivers is a "worst" green house gas.
Even the IPCC recent report states that in the worst case scenrios they are looking, the sea level increase would be on the order of 17 to 23 inches ... hardly the 23 feet that Al Gore talks about in its propaganda film.
And this is a worse case 100 years from now.
The price of crude in the base case is going to force us to be more efficient, and that in itself is going to help us reduce the amount of CO2 that goes into the atmosphere.
By the way, before I forget, there are a number of scientiets that are predicting the commencement of global cooling after 2020. That is one the earth tilt which will then be closes to the sun with an inclination of 23.5 degrees, will be receeding again to cycle back as it has done every 11,000 years.
8-05-2007 @ 11:07PM
James Butler said...
If Mr. Gore and the fanatics on the left who support his possition are correct lets have "OPEN" congressional hearing on this subject.If Mr.Gore is correct and this is the most important issue facing man kind in this century doesn't it seem a little strange our good frinds on the left who now control the senate don't want to bring the facts to bear on this subject?I smell a rat.I think the left knows full well Mr. Gore and his followers are emitting a lot of gas about mans contribution to global warming and or gutless politions know it!This just a cover for bigger,more intrusive goverment at it's worse.They want to tax and spend us into poverty.I want to be led into the best ways to be a good stewart of the planet not beaton into action by some half baked politco and their small band of vocal fanatic's who's past prodictions have failed the history and reality test. Jim Butler
Flint,Tx.
8-01-2007 @ 11:18AM
Jerry Bluhm said...
Home Depot should advertise where the company can reach customers who may be consumers. As a voter I am shocked the Democrats did not have a debate on Fox News where the majority of Americans tune in from time to time. I want a President who wants to be President of all the people. Also, I want candidates for President to at least debate where adult questions are asked. "Move ON.Org" some beleive control the Democrat Party. I know there are a few Democrats that are not managed by this organization, isn't there?
8-01-2007 @ 7:54AM
Steve said...
"Home Depot is unswayed, and the environmentalists appear to be doing something they generally discourage: wasting energy."
MAYBE we could solve the energy crisis if we could come up with a way to harness the energy from the HOT AIR the LIBERALS keep SPEWING.....
9-26-2007 @ 10:56AM
mb said...
THE SKY IS FALLING!!! THE SKY IS FALLING!!!
errr.....ummmm. I MEAN............
THE EARTH IS WARMING!!! THE EARTH IS WARMING!!!
8-01-2007 @ 11:43PM
Jim Stengel said...
My guess is the writer is hopelessly out of touch-- but--- he (or she) should at least be given credit for not advocating an advertising boycott.
8-02-2007 @ 10:17AM
Joe said...
The reason liberals don't like Fox news is because liberals are the children of Satan, and their minds have been blinded to the truth.
8-02-2007 @ 10:58AM
Barry Greenberg said...
#8, Whoa!!!!, I think your issue is Israel, and not Global Warming, However, I think you are right, all liberal companies should boycott Fox or anyone else who disagrees with you... That way they will be out of business soon enough. Catering to a few loudmouths instead of their customers is a great marketing tool....
8-02-2007 @ 3:54PM
ccattgirl54 said...
It always amazes me the language the left uses, the rhetoric instead of actual thought, the swearing, the screaming obsenity. Do you think the left would survive if they didn't have the "crash media" putting the words in their mouths?
8-03-2007 @ 6:35PM
Lisa said...
Maybe HD should stop advertising on Fox. It won't make any difference to me, though. I already stopped shopping at HD over a year ago because of poor service, a grubby store, cash flow problems and management problems.
Liberal or conservative, human-caused or not, it's still prudent to reduce your carbon footprint. That, and it saves money, never mind saving the planet. If you stop consuming so much, you stop spending so much. It's that simple.
10-02-2007 @ 2:06AM
cdp said...
I will try to make this as simple as it is. Fact: Everything changes. There are only two possible ways temperature can change: warmer or colder. Now you have a 50% shot at being correct whatever you choose. These scientists which have been so extremely wrong about many things in the past really are not taking any great gamble. The fact that anyone would make serious decisions such as a stock investment based on such ridiculousness is a statement of some level of pure ignorance. There is also absolutely no way to measure the effects of mankind on the planet earth no matter how much funding you wish to obtain as a crazy scientist.