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Porn and Veg-o-Matics: The Ronco story turns bizarre

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Ronco, the company made famous for late-night commercials promoting such useful products such as the pocket fisherman and of course the Veg-o-Matic, has hit hard times, and is currently in Chapter 11 bankruptcy. "But wait!" as the commercials used to say. "There's more!"

The bankruptcy court proceedings were recently livened up by a discussion of Jill Kelly, whom CFO.com described with a straight face as an "award-winning porn star." It turns out that former Ronco CEO Richard Allen has asked a U.S. Bankruptcy Court in California to examine what current CFO Ronald C. Stone disclosed about his work with Kelly as finance chief for Jill Kelly Productions, a producer of adult entertainment that's not of the Trivial Pursuit nature.

CFO.com, unfortunately, is light on the juicy details. Still, Allen mentioned in court an interview with Kelly by AVN (Adult VIdeo News) in which she disclosed firing Stone for poor performance (as CFO) and blamed him for allowing the company to fall into insolvency. The Web site adds that most of the assets of Kelly's company were later sold to Penthouse Media Group for $1.8 million.

But wait! That's not all!

Ronco fired Allen last year for improperly booking about $150,000 worth of expenses, a charge CFO.com says Allen rebuffs, "noting it is not uncommon for a CEO to spend that much on international and domestic travel and entertainment during the course of a year."

Of course.

Founder Ron Popeil sure doesn't sound like a guy who is owed $1.5 million on his website when he talks about the company he made famous. "If I believe in a product idea, I'll put my time, money, and marketing skills behind it. It might take two-and-a-half years of my life to create a product and sell. But, I enjoy every minute of it!"

Act now, supplies are limited.

Image grab from this Biography.com video.

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Last updated: November 24, 2009: 09:38 PM

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