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Late last month a deal was reported between FedEx's (NYSE: FDX) Kinko's and Adobe Systems Inc (NASDAQ: ADBE), where Adobe's Acrobat software embedded links right to Kinko's stores for printing. Due to a wave of negative criticism about the deal, Adobe announced it will remove the link from its software in an upcoming update. Joseph P. Truncale of the National Association for Printing Leadership said of the decision, "We're pleased that Adobe was responsive. Clearly, this was a mistake, and Adobe admitted that."
Adobe didn't expect material revenue from the link, so its removal won't affect them financially. For Adobe, it looks like crisis averted with a minimal PR hit. The only loser here is Kinko's, which loses the potential business the link would drive to its locations.
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