When Paris talks, people listen. Or at least branding executives do. And let's be clear, Paris doesn't know much, but she sure knows Hummers. I'm talking about the other kind of Hummer here, boys. The big, garish gas-guzzling ones on wheels. But Paris is eco-savvy. Paris wants a hybrid. A hybrid Hummer. And a cute one, too. Maybe in green.
Of course, as our sister blog AutoBlog Green points out, that kind of car doesn't exist. Yet.
What do you think, General Motors (NYSE: GM)? Gonna make it happen? Think of the publicity. Or heck, think of the commercial! It would, pardon the pun, blow that Carl's Junior commercial right out of the water. Tongues would wag!
After all, now that more Americans prefer foreign made cars, the Big Three had better bring out the big guns and prove they're really back on track. Maybe GM can design and roll one out just in time for $100 oil, too.
Although on second thought, maybe a Paris Hilton Hummer wouldn't be such a branding success story. Maybe it would be right up there with Cerberus hiring former Home Depot (NYSE: HD) Bob Nardelli to fix what ails Chrysler.
What do you think?
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Reader Comments (Page 1 of 1)
8-07-2007 @ 4:53PM
atriana285 said...
(Funny suggestion there Tilsner!) I believe there are hybrid Yukons or whatever they're called, so a hybrid Hummer just might improve the image or vision for the brand and GM itself. OK Paris, let 'er rip-