Apple (AAPL) and Crocs (CROX): Two opportunistic buys in a tough market


Historically, difficult environments provide savvy, patient investors with great buying opportunities. A tough market takes down both the good and the bad. Well, we are definitely in a difficult environment, but here are two ideas worth looking at and buying if you do not own them already: Apple, Inc. (NASDAQ: AAPL) and Crocs, Inc. (NASDAQ: CROX).

Why? These two companies have posted up brilliant quarterly results this past quarter and the previous 3-4 as well. Strong product momentum is certainly working in their favor. The recent results were not only brilliant but better yet, forward outlook and guidance were excellent. Crocs crushed expectations this past quarter by putting up 58 cents earnings per share on revenues of $234 million. Consensus expectations were for revenues of $194 million and earnings per share of 44 cents. I raised my 2008 numbers to $1.2 billion and earnings per share of $2.55. Apple put up revenues in the June 30 quarter of $5.41 billion and earnings per share of 92 cents, a full 20 cents ahead of expectations. My forward number for Apple (which I have raised for the last 5 quarters after results came out) are for September 2008 fiscal year end of revenues at $30 billion and earnings per share of $4.50.


Apple and Crocs are playing right into the sweet spot of their respective sectors. Apple has a whole raft of new
products flowing through to its customer base, from the iPhone to the new Mac computer. The retail store system stands at 185 now and foot traffic is accounting for more than 20% of Apple's sales. Investors were both excited and in some case, hung-up on initial iPhone sales at 270,000 units sold in the first 30 hours of availability. The product is both stunning and will provide an incredible revenue stream for Apple for the next 3-5 years. Already, new and different versions of the iPhone are planned and European and Asian launches are set for the latter part of 2007, early 2008. The momentum for iPhone is just beginning. The iPod and the new
Mac are run-away successes. Numbers for Apple are still set conservatively. The stock has backed off of the recent $148 high point and is currently trading at $126. My 12 month price target for Apple remains at $200. It is an opportunity to buy and accumulate shares during this market sell-off.

Crocs has way surpassed the perceived "fad stage" and is a full blown phenomenon in the making. With 27,000 sales/retail outlets selling the goofy looking shoes and the little "Jibbitz" accessories, Crocs has intelligently seeded the market place. Of the 27,000 outlets, 14,500 are outside the United States generating higher average selling price and of course better margins. The stunning aspect of the Crocs story and I cannot emphasize it enough is the massive operating margin, now at 30%. Young, emerging growth companies do not have operating margins anywhere near 30%! Without sacrificing its research and development and sales and
marketing expenses, this company is printing profits at 30 cents on each dollar of revenue. Crocs has a huge flow of new and higher priced shoes and boots lined-up for its already loyal customer base. It has also spread its appeal by licensing its shoes and sandals to over 100 American universities, the NFL and the NHL. With t-shirts and other relevant products in the fold, the visibility for Crocs only gets better. Crocs is currently at $53, off of its recent high of $61.

This again, is another opportunity for investors to buy this high growth, high quality name. My price target for Crocs is $80.

I have been recommending both Crocs and Apple all year and they have performed superbly, both doubling in price. But their respective stories are only getting bigger and better with earnings momentum in place. The similar keys to both stories are superior management teams and new, consistent product flow.

Georges Yared is the CIO of
Yared Investment Research.

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Last updated: February 10, 2012: 03:00 PM

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