Think hard before betting on eBay (EBAY)


eBay North America President William C. Cobb gives the keynote speech at eBay Live 2006 in Las Vegas.eBay (NASDAQ: EBAY)'s decision to double its borrowing capacity is being interpreted, for the most part, as a positive move that could be the prelude to a potential material event - a special dividend payout, a share buyback, or merger & acquisition.

But before you run out to place an immediate buy order for EBAY, which traded 47 cents lower to $35.53 late Monday afternoon, here are a few points of caution that encourage one to reflect before parting with one's earned cash.

-First there is the online auction space: there's discussion in online and e-commerce circles that the online auction space is approaching saturation - or at least is going through a period of stagnation - in the developed world markets [primarily North America and Europe]. For one, convenient short-hand barometer of this, the reader can scan the covers Time or Newsweek magazine. Q: When was the last time eBay or a comparable auction site was featured as "the rage" on the cover, the way, for example, the iPod has been? Also, can you think of 2 or 3 industry sources who make reference to "the burgeoning / exploding-growth online auction space"? Further, with the developed markets likely to register less-than-moonshot growth results in the immediate years ahead, it remains an open question whether eBay and other sites can replace double-digit growth with Asia-based [particularly China-based] growth.

-Second, and equally significant, there is the current stock market, which those in the Concrete Canyon refer to as "the current equity market climate." Frequently, share buybacks are interpreted as positive events for companies and shareholders, as they're often viewed as a company seizing the day to buyback its undervalued shares - shares that are at a bargain price. Still, investors need to keep in mind that a company's buyback decision looks good only if, in fact, the company's shares were undervalued. If, in fact, the shares continue to fall, the decision will not look so good.

Have you seen eBay's price recently, say since mid-2005? It's not up. That fact, combined with the facts that the U.S. stock market is long overdue for a 10% correction, that correction may have already started, real interest rates and credit risk premiums are rising, oil prices remain at near-record levels despite oil producers' willingness to sell every drop, the U.S. economy may be slowing, and that the U.S. Federal Reserve shows few signs that it will lower short-term interest rates soon, present an environment that will make it hard for many stocks to rise - headwinds you may wish to contemplate before plunking down that cold, hard cash right now on eBay.

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