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Why market turmoil does harm small investors

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The New York Times (registration required) decided to promote the notion that small investors are "safer" in the current stock slide. Here are four reasons why I am convinced that this argument is hokum:

  • Big funds are scrambling for liquidity and if they own stocks, they will sell them. While I agree that hedge funds and other institutional investors have been driving this market, that does not mean that the big players' market moves don't affect small investors. That's because the big funds are getting cash calls from their investors and from the banks that let them leverage up. And if they have stocks, they will sell them to raise cash. This will hurt small investors.
  • Small investors fled stocks after the dot-com crash and piled into real estate. After losing parts of their shirts investing in dot-com stocks during the 1990s, individual investors shifted gears and put money into real estate. This worked well for a while. But when the real estate market started to tumble in 2006, these small real estate investors got burned some more. The mortgage-related problems of the big funds are hurting the small investors' real estate values even more by cutting off mortgage money. Banks foreclosures are throwing more real estate into the market which further depresses home prices.
  • The economy is fundamentally weak and that does not explain stock prices anyway. The economy looked strong because consumers have been able to borrow so much money and spend it on consumer goods. But the liquidity crisis of the big funds is forcing banks to retrench. And individual investors are paying the price as banks tighten up their credit standards. With stricter borrowing terms and lower or non-existent home equity, consumers will have less "liquidity" available to prop up the economy. Regardless, I don't think the broad economy moves stock prices. What matters is the performance and prospects of industries -- and many industries are hurting.
  • The lack of information about what is going on in the market will scare away small investors. As I have posted recently, there is an enormous information vacuum about who owns how much of the alphabet soup of securities backed by mortgages etc. and how much money these securities owners must pay back. This lack of information creates fear among individual investors and makes them hesitant to invest. This could drive down stock prices.

I think this article's headline should be changed to: "Brokers try to keep small investors from fleeing market -- otherwise how can they fuel their yachts?" What do you think?

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter.

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Symbol Lookup
IndexesChangePrice
DJIA+30.6910,464.40
NASDAQ+6.872,176.05
S&P 500+4.981,110.63

Last updated: November 26, 2009: 04:23 PM

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