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Johnson & Johnson (JNJ) takes hard line on China counterfeits

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Johnson & Johnson (NYSE: JNJ) handles China import problems the right way.

Unlike Mattel (NYSE: MAT), the drug and consumer products company was proactive. When it got wind of the fact last year that there were fake copies of its OneTouch Test Strip which is used to check glucose levels in the blood and is marketed to diabetics, it hired investigators. If the readings on the strips are wrong, a patient can take the incorrect dose of insulin.

According to Bloomberg, "Tipped off by J&J, the U.S. Food and Drug Administration issued a nationwide consumer alert in October without disclosing the link to China." The news service adds: "As diabetics without insurance may spend $100 to $200 a month for the strips, pharmacies with low-income customers are tempted to buy discounted tests from gray market distributors."

The products came from China through Canada.

The new revelation obviously adds to a long list of good from China that have dangerous health risks. These range from dog food to toothpaste to toys. While Mattel appears to have addressed most of its toy quality issues after the fact, JNJ took information to the FDA early.

The larger question now is whether US companies will continue to source product from China at the same level as they have the last few years. And, will China retaliate if it sees its manufacturing business moving elsewhere.

Ugliness on parade.

Douglas A. McIntyre is a partner at 24/7 Wall St.

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Last updated: November 11, 2009: 01:44 AM

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