Apple (AAPL): The psychology of trading the stock

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Apple Inc. (NASDAQ: AAPL) closed at $122.06 on Friday. The stock has come down from its 52-week high of $148.92, or a full $26. The interesting thing I find about Apple comes from talking to eleven different professional portfolio managers who I worked with these past 16 years.

To the person, all eleven portfolio managers had nothing but glowing things to say about Apple. The stock has been a home run this past year as it has basically doubled from the mid $60s to the current $122. The eleven managers expect the fiscal 4th quarter ending September 30 to be excellent and forward guidance to be solid and comforting. But, these managers have recently been net sellers of the name. Collectively they have sold between one third to one half of their positions. Why?

When the markets come down in a powerful fashion as it has these past couple of weeks, the first thing a portfolio manager does is "protect profits." I heard this in seven of the eleven conversations. I have a double in this stock, they say, capture the gain now, and re-evaluate it later. Yes, iPhone, iPod, and the new Mac are doing great. Yes, the retail store system is the envy of ... well, retailers. The story is superb and the numbers are locked and loaded. Yet, these guys have been sellers.

In tough times, portfolio managers try to protect two things: a portfolio's total performance and their annual bonuses. Most managers are measured against the S&P 500 for their bonus schemes. If you have a stock that has way outperformed the S&P 500 and it's getting late in the year, grab the profit and book the gain.

I love Apple's business model and its near- and long-term prospects, they say, but my compensation is not based on the calender year performance of the stock.

I asked all eleven managers when would they stop selling a portion of their Apple position and start rebuying the stock? Nine of them said as soon as the market is stabilized and the "normalcy" returns.

So there you have it: they love the name but are protecting their respective portfolios performance and their annual bonuses! So much for the excellent fundamentals!

Georges Yared is the CIO of Yared Investment Research and the author of Stop Losing Money Today.

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DJIA+150.2510,058.64
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Last updated: February 10, 2010: 03:41 AM

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