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Jim Cramer: Too much Lightning Round, not enough sound advice

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The cover story on this week's Barron's is likely to get attention for a long time, and may even serve to drive down the price of TheStreet.com (NASDAQ: TSCM), Jim Cramer's company. Journalist Bill Alpert takes a look at the track record for Cramer's picks on his show Mad Money.

According to Alpert, "a comprehensive and careful review of his stock picks by Barron's finds that his picks haven't beaten the market. Over the past two years, viewers holding Cramer's stocks would be up 12% while the Dow rose 22% and the S&P 500 16%, according to a record of 1,300 of the CNBC star's Buy recommendations compiled by YourMoneyWatch.com, a Website run by a retired stock analyst and loyal Cramer-watcher."

I would never dream of buying any stock based on Cramer's recommendation, and here's why: Warren Buffett, one of the greatest investors in the world ever, has often said that he can only find a few good investment ideas per year. All you need is a few in your life to do well. How about Jim Cramer? He gives a few stock picks per show, five days a week, and then gives dozens more buy and sell calls on the Lightning Round each week.

This flies in the face of what most people understand about the markets. We can argue about the extent of their efficiency (Burton Malkiel would argue that nearly every stock is perfectly priced all the time) but the idea that anyone, even a guy who bites heads off of bears, could find so many market inefficiencies each day is absurd. If Cramer can do that, how come almost no one can beat the market? Cramer makes it too easy -- except, according to the Barron's report, he doesn't really. He just pretends to on TV.

Here's something I've never seen on the Lightning Round: "Booyah Jim!!!" "Booyah Allison in Galveston! What's ya stock?!?!" "I'm looking at POS. Is it a buy here?" "Well Allison, it looks fairly valued here and, like most stocks, will move up or down based on future unpredictable events. So it's hard to say. I would own it as part of an index fund so you can keep with the long-term growth of the economy."

The fact that I practically fell asleep writing that is part of the reason Cramer would probably never say that: As he often says, he is there not just to educate but also to entertain. But by giving so many picks and buy/sell calls, he is providing entertainment at the expense of education. The result? A lousy track record.

I'd like to see Cramer take some time to explain the idea of efficient markets to his audience: Most stocks are neither buys nor sells -- they are fairly priced. I have tremendous respect for Jim Cramer. He's obviously a brilliant guy, and I genuinely believe that he wants to help small investors. But he isn't, and the reason is the format. He's trying to do way too much for the sake of entertainment and ratings.

See also:
Douglas McIntyre Leave Cramer Alone
Peter Cohan : Fed Chair Cramer's stock pix lag the market

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Last updated: November 12, 2009: 06:55 PM

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