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Wal-Mart (WMT) scores exclusive deal with Eagles

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Wal-Mart (NYSE: WMT) has scored a major deal with legendary rock band Eagles to be one of the only two distributors (alongside the Eagles official website and sister store Sam's Club) of the band's first album in twenty-eight years, Long Road Out of Eden. Outside the store and the country, the album's promotion and distribution will be handled by Universal Music Group. The first single from the album, "How Long" is already available on Wal-Mart, Sam's Club websites, in addition to the Eagles website as part of a pre-order package for the album.

The coup for this massive release comes just as Wal-Mart opens a new digital music store without Digital Rights Management technology, with more tracks and lower prices than major competitor Apple Inc.'s (NASDAQ: AAPL) iTunes Plus store. Wal-Mart's DRM-free tracks will sell for $.94, about $.35 cheaper than the same track on iTunes Plus. The store also offers the new Universal DRM-free tracks, which became available earlier this month. The store also offers "traditional" DRM tracks cheaper than iTunes, $.88 compared to $.99.

Wal-Mart is the leading music retailer, above Best Buy (NYSE: BBY) and Apple's iTunes, and this development will surely give the company a larger lead. As EMI Group PLC and Universal musicians are already in the store with DRM-free tracks, the Eagles' album will not be the first to enjoy this store but it will certainly be the biggest. Securing Long Road to Eden's physical and digital release will give consumers little option where to buy the album, but with DRM-free tracks available those using other digital services will not be left out of the continued freezing over of hell.

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Last updated: July 06, 2009: 03:20 PM

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