Dell's computer server sales grow faster than competition

Dell, Inc. (NASDAQ: DELL) has a desperate need for good news, as sales are not where they need to be for its shiny new products and the internal accounting scandal has the company mired in a mess (still). Well, that hooray sound you hear coming from Round Rock, Texas is probably from Dell's marketing and sales team for larger server computer systems. The world's second-largest computer maker managed to take the lead in the second quarter of 2007 in terms of overall large computer server sales growth.

Dell edged out rivals IBM Corp. (NYSE: IBM), Hewlett-Packard Co. (NYSE: HPQ) and Sun Microsystems, Inc. (NASDAQ: SUNW) -- no small feat at all. How did Dell manage to grow faster than all these well-placed competitors? It came down to how a new business strategy played out in the brutal market for supplying large servers to midrange businesses and large corporate data centers. Result: Dell's sales in this segment soared over 20% according to industry analysis firm IDC.

Dell still remained down the chain in fourth place when it came to overall server computer market share. Dell grew faster than its competition by delivering (and marketing) more energy-efficient machines using both Intel Corp. (NYSE: INTC) and AMD, Inc. (NYSE: AMD) chips. Additionally, Dell's hiring of former Solectron CEO Mike Cannon gave quite a boost to the company's supply chain and logistics operations in terms of efficiency.