Is Collective Brands an opportunity for other shoe companies?

Collective Brands (NYSE: PSS) is the company that formed as a result of Payless Shoe Source's acquisition of Stride Rite. The boring, innocuous name aside, CEO Matt Rubel has pretty ambitious plans. According to the Associated Press, Collective aims to become a "a brand-building powerhouse, injecting a heavy dose of marketing savvy into a stubbornly fragmented and sleepy industry". More acquisitions are believed to be on the way.

Why is this interesting for investors? As I wrote in a recent piece, there are a a lot of very cheap-looking shoe stocks on the market right now. I have found several manufacturers and a few retailers trading at what appear to be very cheap valuations. Their cheapness combined with Collective's acquisitiveness could lead to more deals at nice premiums for investors.

While I'm not a fan of buying on essentially blind speculation of buyouts, these stocks look cheap on their own merits, and may well be good investments even without industry consolidation. But the rise of Collective Brands could make them more timely.