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Ford (F) asks Fed for help

Alan Mulally has not been the CEO of Ford (NYSE: F) for very long, but he is already asking for a helping hand. He wants the Fed to help stimulate the economy. Ford is now facing the fact that it cannot cut enough costs to keep the company afloat if mortgage problems and oil prices keep consumers out of its showrooms.

Mulally told the FT that economic and credit conditions were a "big headwind" .That is no lie.

Ford has already posted double digit drops in US units sales most months this year. Its domestic market share for the year may be no better than 16% and if the economy gets really bad Ford will have a smaller piece of a shrinking pie.

The car company could also face falling interest in it Jaguar and Rover units. A troubled auto industry will make unloading those even harder. Ford was counting on the money to improve its balance sheet.

Over at the UAW headquarters, the brass must be sweating. Ford is asking for concessions on wages, pension, and health benefits. An improving P&L in North American would have made it easier for the union to hold the line on giving up more. It has already lost hundreds of thousand of members due to the flagging fortunes of the Big Three.

Without big help, the Ford turnaround may die an early death.

Douglas A. McIntyre is a partner at 24/7 Wall St.

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from Ford and all brands at AOL Autos.

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Last updated: November 27, 2009: 04:22 AM

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