According to a new survey by GfK Custom Research, the dominance of U.S. brands in the world market is on the wane, while European and Asian companies grow in brand power. GfK surveyed 30,000 consumers in 25 countries to compile their GfK Roper Reports Worldwide Power Brands study. Respondents rated 33 companies on familiarly, appeal, and worthiness to recommend.U.S. companies losing traction included Coca-Cola (from 1st to 2nd), Colgate (3rd to 6th), McDonald's (6th to 7th), Kodak (NYSE: EK) (8th to out of the top 15). Pepsi (7th to 5th) and Nike (9th to 8th) ran counter to the trend, advancing their brands.
Phillips took the biggest tumble of all ranked companies.
The top ten most powerful brands in the world market, 2007:










Reader Comments (Page 1 of 1)
8-28-2007 @ 11:20PM
lovinlife said...
I don't understand the theory. If 6 of the top 10 brands are US companies, how has the US lost its edge. The fact is, we are still in the American Age and will be for as long as the US remains the easiest place to start and grow a business. Europeans, Asians, et al, feel free to chime in and regale us of how easy it is to start a company in your countries. It is a proven fact that Europe and the rest of the parlimentarian world refuses to do this and thus will never overtake America. China and India are the unknown factors but only because of sheer numbers and not because of better practices. Eventually, they may catch us but they will never match us in terms of sheer per capita productivity as long as the US offers (and delivers) the promise of greater rewards for being sucessful. The only problem in the US will come if we capitulate and give in to the "nanny-state" idea that the economic playing field must be the same for all (productive and successful or not). If that happens, then we have BIG problems - and I'll be moving somewhere else.