New Honda Accord to compete with U.S. fullsize rivals

Toyota Motor Corp. (NYSE: TM) recently eclipsed General Motors Corp. (NYSE: GM) as the world's largest automaker by unit volume. Although it's no surprise that both GM and Ford Motor Co. (NYSE: F) have struggled massively in recent years as vehicle category demand shifts and ongoing labor issues have shaken the domestic automakers, other automakers are poised to take more share from the big two. Honda Motor Corp. executives hope to do just that with a perennial best-seller in the U.S., the Honda Accord.

The 2008 Accord is posed to be the "next big thing" for Honda, and the Japanese automaker is pulling out all the stops to make sure this happens. The Accord is to Honda what the Camry is to Toyota --- a company flagship---, and the newer version features a longer body, more horsepower, a bigger interior and a more aggressive look. I though I would never see the word "aggressive" being used to describe the Accord, but there you have it. Let's hope road rage is not more common among Accord owners next year.

So, again GM and Ford will be facing heightened competition as the 2008 model year selling season begins. In fact, it's already here -- many automakers already have 2008 models on showroom floors. Can the re-badged Ford Five Hundred (now called the Taurus) and vehicles like the Chevy Malibu step up and meet the new 2008 Camry and 2008 Accord head on? 2008 may be the largest battle in a decade for the full-size family sedan category, and Honda hopes to steal the limelight with the new Accord. After three straight years of falling sales, will the Accord raise back up to prominence for Honda in 2008? We'll all see.
Get the latest on cars and trucks
from GM and all brands at AOL Autos.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-82.8215,224.35
NASDAQ-17.583,445.72
S&P 500-13.341,642.01

Last updated: May 23, 2013: 11:50 AM

Hot Stocks

General Electric

23.48-0.38(-1.59)

Alcoa

8.50-0.19(-2.19)

Apple Inc

444.16+2.806(+0.64)

Google Inc 'A'

885.09-4.33(-0.49)

Bank of America

13.165-0.145(-1.09)

Wal-Mart Stores

76.43-0.60(-0.78)

Exxon Mobil Corp

91.76-0.43(-0.47)

Ford

14.79-0.18(-1.20)

Citigroup

49.90-1.10(-2.16)

IBM

207.69+0.70(+0.34)

Yahoo

26.13-0.41(-1.54)

Starbucks

63.26-0.89(-1.39)

Microsoft

34.195-0.415(-1.20)

Home Depot

78.52-1.17(-1.47)

Learn More About GM Cars

General Motors Brands:
Find Your Next Car

AOL Autos New Cars and Used Cars

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1369324258492 ms.