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Chico's (CHS) having a tough time turning around

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Although total sales increased to $436 million from $403 million, same store sales fell once again for Chico's FAS Inc. (NYSE: CHS), the once high flying retailer. Comps sales dropped 5.6% for the quarter ending in July and comps for August continued to decline in the mid-single digit range. Analyst had expected comp sales to flatten beginning in August, so the decline is not a good sign.

Chico's found a great niche selling to aging boomers who wanted to buy high quality and higher-end fashion clothing. At times, its was cult-like. However, the flagship Chico's stores have begun to seriously struggle the past year, finding it near impossible to grow comp sales.

Last night, the retailer reported earnings of $0.22 per share versus a consensus estimate of $0.26. Also, its newer WhiteHouse/BlackMarket concept is also struggling with negative comp sales, which are coming in much worse than expected.

All told, this is one struggling retailer to avoid bottom fishing in, at least for now.

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Last updated: July 09, 2009: 08:58 PM

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