"It's time to get back to basics; return to those things that everyone still needs regardless of what the stock market is doing," says Jocelynn Drake. "And everyone needs shoes, right?"
The analyst with Schaeffer's Investment Research notes, "Several stocks have managed to weather the storm with remarkable resilience. And a pair of those outperformers is in the footwear sector: Crocs (NASDAQ: CROX) and Deckers Outdoor (NASDAQ: DECK).
Crocs, she explains, is known for its colorful slip-on shoes that are made of a proprietary closed-cell resin. She observes, "The security has staged a stellar rally this year, gaining nearly 139% since the start of 2007."
What's more, she adds, the shares of Crocs have marched steadily higher along their 10-week and 20-week moving averages since late July 2006. From a sentiment standpoint, she points out that short sellers are attempting to call a top to the trendy shoemaker's uptrend.
She explains, "This buildup of bearish bets accounts for roughly 33% of the company's total float. An unwinding of these bearish bets could supply the security with ample buying pressure to push it significantly higher."
She adds, "Options players have also placed some heavy bearish bets against the security. Indeed, short-term options speculators have been more bearishly aligned against the shares only 15% of the time during the past 12 months."
Drake's conclusion? She says, "This combination of investor skepticism against the security's impressive technical uptrend has bullish implications from a contrarian perspective. To participate in this contrarian set-up, investors should consider the equity's September or December 50 call.
In addition, to Crocs, the advisor see upside potential in Deckers Outdoor, which offers casual footwear and is best-known brands for its Teva and UGG brands. Like Crocs, she notes, the shares of Deckers have skipped higher since the start of the year, gaining more than 58%.
Drake explains, "The put/call ratio for the stock shows that short-term options players are still quite skeptical of the stock. Short covering could also add more fuel to equity's uptrend, as short interest reecently represented more than 21% of the company's total float."
She concludes, "If the bears begin to close out their short positions on the security, the buying pressure could add some lift to the shares. A near-the-money December 95 call would allow an options player to benefit from a rebound in the shares."
Each day, Steven Halpern's TheStockAdvisors.com features the latest investment ideas and market commentary from the financial newsletter community.
Savings Experiment: Snow Removal
Why Your 2012 Tax Bill May Jump By $8,000


Reader Comments (Page 1 of 1)
9-23-2007 @ 12:17PM
Ed Kennedy said...
also keep loaded guns from small children.