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iRobot Corporation (NASDAQ: IRBT) is famous for its automated housecleaning robots, the Roomba and Scuba, which are programmed for vacuuming and mopping, respectively. Now the company is planning to introduce another Jetsons-era household helper, the Looj, for cleaning gutters. Word of the new robot comes from Engadget.com, who got their hands on an FCC document showing a diagram of what appears to be a miniature gutter-sweeping tank.This move appears to be a clear positive for iRobot, as it targets a distinctly more male audience than its other two popular products -- I mean, really, who is more likely to go out and buy a robot to do the chores, Mom or Dad? Wall Street was also excited about the new product, as iRobot's stock rose over 4% yesterday, to $21.89.
Additionally, according to iRobot CEO Colin Angle, consumers should expect to see two new robots at the Digital Life expo, which takes place on September 27-30 at the Javits Center in New York City. Assuming this is one of them, what could the other one be? Personally, I'm hoping it's a bed-making robot.
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Reader Comments (Page 1 of 1)
8-31-2007 @ 11:21AM
lokol13 said...
EB -- you're just sounding sexist -- about the iRobot gutter-cleaner selling, clearly, to men! Women spend more in the shelter and home improvement category than men. And that big money isn't going to aromatherapy tealights. The marketing folks at Home Depot and elsewhere will be the first to tell you this.