Seeing through the Classmates.com IPO


The Wall Street Journal sees through the upcoming Classmates.com IPO, and so should you.

Classmates.com will help you find your high school classmates, for a fee. The problem is that finding people on the Internet through an Internet community is social networking: something much larger sites like MySpace and Facebook already offer. And those sites are free.

Classmates Media is selling $125 million worth of stock this week, and this looks more like a cynical effort to capitalize on Wall Street's hunger for social networking than an investment opportunity.

In some ways, it reminds me of the deluge of low-quality alternative energy companies that have come public in recent years. Classmates has story stock written all over it, but Classmates really isn't the story. It just looks the part, and is hoping investors will want a piece.

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