Business 2.0 is reportedly being closed. Nope, not sold. Not being put out for more intensive outside interest review. Just closed.
Time Warner (NYSE: TWX) has decided that October's issue will be Business 2.0's last, and the editor and nine others will be transferred to Fortune magazine. Time even apparently turned down an offer from Mansueto Ventures, the owner of rival magazine Fast Company, to buy the operation.
Maybe the offers were not high enough. The sad thing is that Business 2.0 was a magazine and a web site that had great proactive tech and trending articles for small and mid-sized businesses. When you read about the death of printing, there are starting to be many more casualties outside of some newspapers that aren't worth their weight. This is a sad one to see get the axe.
Jon C. Ogg produces the Special Situation Investing Newsletter for 24/7 Wall St., LLC and he does not own securities in the companies he covers.
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Reader Comments (Page 1 of 1)
9-05-2007 @ 2:41PM
Sheldon L said...
Sad to see this one go also. It was a great read. The Industry Standard GONE, Red Herring GONE, (absorbed into Bus. 2.0 eventually)...and now Bus2 is going, going gone...will Engadgets make up for it?
9-05-2007 @ 3:20PM
rich k said...
that's sad too see. anyone know if subscribers will get reimbursed for whatever balance left in their subscription??? i never had a magazine cancel on me before.
9-08-2007 @ 4:23PM
PHS CPA said...
I finally find a mag that appeals to my sense of entreprenurship, gets me excited to read each month, gets my imagination flowing again and the ivory tower dead heads close it down. Fortune? They appeal to stuff-shirts, right-wing money grubs and their wannabes. Their articles offer smug generic advice, useless to small businesses. How sad. Time, Inc didn't even entertain an offer to sell? Why not? Allow a mkt segment its needs? Sounds like somebody's sick disregard for our segment. They had to squash another source of entrepreneurial expression and hope. This makes me sick. The 2.0 faithful should consider a coordinated response and make sure another mag of its kind appears again quickly. Don't let them take away your dreams!