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Passenger too sexy for Southwest Airlines (LUV): Miniskirt gets waitress tossed

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Picture this: You arrive for your Southwest Airlines (NYSE: LUV) flight early. You manage to avoid packing excessive amounts of liquids in your carry-on baggage. You remember your ID, you wait until your seat is called, you stow your bags properly. You're even prepared to turn off your electronic devices and stow your tray table and put your seat in its upright and locked position when ... you're asked to leave the plane because you're showing a little too much leg.

Haha! What is this, 1951? Nope. It's 2007, and a few months ago waitress Kyla Ebbert (who works at Hooters, where scantily-clad is a good thing) was escorted off a Southwest Airlines flight from San Diego to Tucson because her outfit -- a miniskirt, tank top, and cropped sweater -- was too revealing (I don't see any cleavage and she was wearing a bra). She put up a fuss and was eventually let back on the plane after a lecture on her dress, or lack thereof.

Update: After apologizing to Ebbert, Southwest Airlines held a fare sale in honor of miniskirts -- it was fabulously popular with customers, but Kyla wasn't so pleased. To spite them -- or perhaps to take advantage of her 15 minutes of fame before it went away, leaving her still-penniless -- Kyla agreed to pose nude for Playboy.

Southwest Airlines has a history of questionable fashion judgment -- see here:

I'm all for appropriate clothing, but personally saw nothing in Ebbert's outfit that was cringe-worthy. And if it was?

Since when did proper attire become yet another qualification as an airline customer? It seems that airlines are their own worst enemies these days, kicking passengers off for uproarious sins such as breastfeeding, being the parents of overtired toddlers, or (gasp) wearing a skirt. What happened to "the customer is always right"?

In the airline business, sometimes, the customer is only right if it's convenient for the flight attendant. And that's only going to spell "losses" or, at the very least, "negative brand equity." Maybe Southwest (and many of its competitors) should invest in free yoga classes for its employees. Take a deep breath...

Update: Southwest Airlines apologized to Kyla Ebbert and then, in a PR-saving tongue-in-cheek stunt, offered "skimpy" airfare, a ten-day sale in honor of miniskirts. The sale ends September 28.

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Last updated: November 12, 2009: 01:23 PM

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