Were Wal-Mart (WMT)'s August sales a fluke?


Wart Stores, Inc. (NYSE: WMT), the world's largest retailer, stated yesterday that same-store sales rose 3.1% in August, which was higher than analysts were expecting. Wal-Mart officials gave partial credit to the life by saying that the chain has lowered prices to coddle back-to-school shoppers. As we all know, getting traffic in the door is half the battle, because many of those back-to-school shoppers will buy more once inside.

With analyst estimates hovering in the 1.6% increase range for the month of August, the chain's own estimate of 1% to 2% was also beat. Again, though, we have a situation that was created on the back of "lowering prices" -- and this is becoming Wal-Mart's temporary savior when it needs a sales lift. No mention about increasing higher-margin sales or creating more value for more customer segments beyond the price-sensitive. Will August's results be an anomaly until the holiday shopping season arrives, then?

I'm not sure I agree with this analyst's statement: "The best same-store sales gain in quite some time reinforced our belief that Wal-Mart is in the early stage of a reawakening and major changes for the better."

One month during a traditionally heavy shopping month (due to school) does not make a re-awakening. If Wal-Mart can get on the growth gravy train for the remainder of the year, however, this quote may turn out to be true. But, let's not count our chickens before they hatch.

Reader Comments (Page 1 of 1)

Symbol Lookup
IndexesChangePrice
DJIA-89.2312,801.23
NASDAQ-23.352,903.88
S&P 500-9.311,342.64

Last updated: February 13, 2012: 08:40 AM

Hot Stocks

General Electric

18.875-0.255(-1.33)

Alcoa

10.29-0.35(-3.29)

Apple Inc

493.42+0.25(+0.05)

Google Inc 'A'

605.91-5.55(-0.91)

Bank of America

8.07-0.11(-1.34)

Wal-Mart Stores

61.90-0.06(-0.10)

Exxon Mobil Corp

83.80-1.08(-1.27)

Ford

12.44-0.25(-1.97)

Citigroup

32.925-0.735(-2.18)

IBM

192.42-0.71(-0.37)

Yahoo

16.14+0.14(+0.88)

Starbucks

48.82-0.38(-0.77)

Microsoft

30.495-0.275(-0.89)

Home Depot

45.33+0.06(+0.13)

DailyFinance Headlines

Benzinga Headlines

TheFlyOnTheWall.com Headlines

BioHealth Investor Headlines

WalletPop Headlines

DailyFinance BlackBerry App

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

BioHealth Investor Headlines

Page Loaded in 1329140409449 ms.