Sunday Funnies: Apple (AAPL) iPhone price drops but Fed rate holds firm


This week at an Apple Inc. (NASDAQ: AAPL) event and a follow-up press release Steve Jobs masterfully filled shareholder and consumer psyche with un-quelled anticipation about new iPhone and iPod product developments. Not to disappoint anyone, he did release information about a totally unanticipated huge development, a $200 price cut in the high-end 8 gigabyte iPhone. This reduces the retail price from $599 to $399 after only two months.

The screams from the "beta testers" that had to be the first ones on their block to own an iPhone were so loud that the actual discussion about the products themselves took a back seat. Surprised (maybe) and embarrassed marketing genius Jobs decided to announce a $100 rebate redeemable for merchandise at Apple stores to those angry customers who felt foolish and betrayed. In addition the stock took a hit, although in the long run the one day movement is irrelevant, in my opinion.

Some think the price cuts and rebates might hurt Apple's earnings; I'm not so sure. The price adjustment is early but not unusual to keep the product flowing out the door until the next generation phone hits the street. I think we can be confident that will happen sooner than anyone anticipates also. Change the stupid batteries, Steve!

As far as the rebates go, it's a red herring because the money never leaves Apple's bank account and never enters those of the iPhone owners. Consumers will put more money into Apple's accounts since there is little to buy for under $100 at the stores, so the rebates may be revenue neutral in the long run and drive traffic to the stores, even if it is begrudgingly.

One of the few people in America that gets the kind of attention Steve Jobs enjoys at a press conference is Federal Chairman Ben Bernanke. In certain corners on Wall Street there are multi-millionaires with sad faces holding out tin cups begging the chairman to lower the prime rate from its current 5.25% level in the name of poor mortgage holders that may lose their homes. The chairman, with all the sympathy in the world for these duplicitous hedge fund managers and investment bankers, stood fast and basically said nothing doing ... we're not selling iPhones, there will be no cut.

To find more potential opportunities and verify my track record read Chasing Value or Serious Money.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He is on the advisory board of internet start-up CircleBuilder.com.

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Last updated: February 10, 2012: 05:12 AM

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